Note made on 30 December 2010 (btw: Happy New Year!)
Free Microsoft Office and Microsoft Publisher trials
Visit the new Office 2010 page on the small business website for more information and free trials of Office Home & Business 2010 and Office Professional 2010.
Microsoft Publisher has always been - and continues to be - one of Microsoft's most popular applications. Part of the Office suite, Publisher 2007 has now been superseded by Publisher 2010, and is part of the Microsoft Office 2010 suite of applications. You can get a free trial of Office Home & Business 2010 (which doesn't include Publisher), a free trial of Office Professional 2010 (which does include Publisher) or a stand-alone free trial of Office Publisher 2010 on the Office Online website.
And now back to the original post....
We don't often do blatant product plugs in Small Business Blog but sometimes, when there's a really great tool available that can save loads of time, effort and money, the temptation is just too great. So bear with us on this one...
Producing professional-looking documents will cost you money if you go to a creative agency, as it will also do if you d-i-y, because of the length of time it will take you to get to the finished article. But with Microsoft Office Publisher, even total beginners can create publications for email, print or websites. You can just use existing templates, or you can take one and customise it. You can start by producing a business card and then with a click of a button, move on to a mailing label for example.
You can also produce marketing campaigns and track their effectiveness. For example, create your marketing campaign with the ideas and tips in Publisher Tasks. After you create your marketing campaign, the compression tools in Publisher can optimise the publications that you plan to send as email messages. Finally, the Catalog Merge Wizard can manage your multiple mailing lists to simplify the email process.
Integration between Office Publisher 2007, Microsoft Office Outlook 2007, and Microsoft Office Outlook 2007 with Business Contact Manager includes new tracking tools that help you determine the effectiveness of marketing mailings. You can merge multiple customer lists from Microsoft Office Access 2007, Microsoft Office Excel 2007, Office Outlook 2007, and Office Publisher 2007 by using the Publisher merge tools. And use Business Contact Manager to keep track of the marketing materials that you send, the responses that you receive, and the costs associated with each campaign.