Participating in Microsoft certifications or programs will help your referrals.
Many customers are looking for qualified experts to help implement Microsoft technology and business solutions. Here at Microsoft, we often get direct requests for help from customers through our marketing activities and from our internal Microsoft sales agents. Customers also use the Find a solution provider experience to find companies that can help them meet their business needs.
We want to connect you with customers who need your solutions and expertise. The most important step you can take to start getting sales leads from us is to create a business profile that showcases your company's offerings, solutions, and expertise. Your business profile will be listed in all the places customers and internal Microsoft sales agents search for qualified partners.
After you publish your business profile, you'll start to receive sales leads through the Referrals feature in Partner Center. It's important to respond to referrals within the required time frames to continue to receive these leads and, most importantly, to win deals. See Respond to referrals for details about how to manage sales leads in Partner Center.