Angus Logan writes on the Windows Live Blog:
There are several additional things we’ve been working on from a user experience perspective. We’ll cover these in more detail in subsequent posts but they include:
- Conditionally showing the sign in button if the user has recently signed into Windows Live ID (more technical info)
- Registration forms can be customized based on the email address the user entered. E.g. if a user typed @hotmail.com (or any other email address in a Windows Live namespace) the registration form could be tweaked to encourage use of Messenger Connect (more technical info)
- Inbound traffic such as email marketing/invitations to @hotmail.com addresses or Messenger social updates could include some parameters to tell the web site “the user came from Windows Live” to encourage them to sign in/sign up quickly using Messenger Connect (remember when Plaxo got 92% conversion?)
My contacts/relationships are part of my identity too
Another thing we’ve heard from customers, and observed on the web, is that customers want to be able to automatically find their friends on a web site or be able to invite them to a site via email. Historically the Windows Live Contact API enabled users to take their entire address book with them to another web site for the purposes of friend finding (indexed by email) and friend inviting (by sending an email), or in very specific circumstances migrating their address book.