One of the key pillars through which Microsoft supports its partners is by helping them get their solutions in front of more customers. Two integral ways that we do this are: offering a new set of go-to-market benefits, and our marketplaces, AppSource and Azure Marketplace. To help you jumpstart your engagement with these resources, I’ll be hosting two webinars featuring subject matter experts.
Reach customers and grow your business with new go-to-market offers
Our new go-to-market offers help partners reach customers and grow their Microsoft practices. These resources and services include sales and marketing education, and content and services to scale your business. All partners have access to go-to-market services, but our new expanded offerings are exclusively available to partners who have attained a competency.
With a silver competency, partners can consult with a marketing specialist for a review of marketing material, website, and even your company’s value proposition. A gold competency provides access to these resources, as well as Partner Demand Center enablement and lead generation assets. To see the full set of benefits and services and how to use them, review the go-to-market services page on partner.microsoft.com.
Join our webinar on December 5 at 9:30 a.m. PT. It will feature a review of these new offers, hosted by Samantha Bowman of the worldwide Microsoft One Commercial Partner organization.
Connect with more customers and set up your app for success on a Microsoft marketplace
AppSource and Azure Marketplace are Microsoft’s dedicated places to publish your app. You can list your offers and trials, manage and monitor your app, and sell to customers directly. Benefits of participating in marketplaces include expansion to new markets and segments, generating new sales opportunities, increasing deal size and getting actionable insights on the performance of your listing.
There are no fees for participating in marketplaces, but you need to be a member of the Microsoft Partner Network. Visit the membership page to sign up now.
On December 19 at 9:30 a.m. PT, Microsoft Business Program Manager Lizzie LaCroix will review everything you need to know about marketplaces, including how to get started and how to optimize your listing. Join us on December 19 for this informative session.
Learn more and hear from subject matter experts
I look forward to seeing you at our webinars covering new go-to-market offers on December 5 and Microsoft marketplaces on December 19. If you can’t attend, you can review the session slides after the webinar.