Reach new customers with Microsoft Partner Network events


This month, we focus on how the Microsoft Partner Network can help you reach more customers.

Microsoft is committed to collaborating with its partners, and one of our key pillars is to help you reach more customers. We do this in various ways, but this month’s webinars focus on marketing tactics to reach customers, as well as how to leverage effectively.

Marketing resources for partners to reach more customers

Are you an experienced marketer new to Microsoft solutions? Or just starting your practice and new to marketing? Microsoft supports partners with marketing resources for both new and experienced teams, from workshops to customizable assets.

Do you need help marketing Microsoft products? Microsoft’s foundational Marketing workshop has seven modules that help you identify your customers, create content, and measure results. Additionally, you can also watch our on-demand marketing workshops on branding, events and webinars, and social selling. Several partners have rebranded their businesses or found new prospects after attending the workshops.

Marketing SureStep Office Hours present different marketing topics each week. You’ll learn as much from other partners as you will the presenters in these interactive sessions. Find out more here.

Finally, Microsoft has created collateral to make it easy for you to create a campaign for Microsoft 365, Office 365, Dynamics 365, and Microsoft Azure. You’ll find guides, social media posts, infographics, and pitch decks you can use right away on the Microsoft Partner Network.

Attend “Marketing tactics to reach more customers,” our 60-minute session with marketing consultant Suzanne Ross on September 5 at 9:30 PT to learn how to use these resources to create a campaign aligned to Practice Development Playbooks. Register here.

How to boost your pipeline with partner referrals

Partner referrals provide a powerful capability to Microsoft Partner Network members that connects your practice with the right customers. Create a business profile to showcase your business solutions and expertise capable of addressing unique business needs to customers.

Partner referrals enable customers to search for Microsoft partners. But it’s so much more than a basic search function—the tool uses machine learning to reward partner engagement and interaction with customers. You can get to the top of the search results through attaining a competency or earning endorsements from customers who appreciate your work.

Join us for a community call on how to “Boost your pipeline with partner referrals” on Wednesday, September 19 at 9:30am PT. Tarang Shah from the Worldwide One Commercial Partner Organization will talk about how this tool can help you reach more customers, build and optimize your business profile ,and how to manage referrals in the tool. Register for the session here.

What’s next?

Take advantage of our other great resources:

Stay engaged with the Microsoft Partner Network

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