The Partner Spotlight video series showcases customer stories about how Microsoft US partners are empowering them to achieve more through Microsoft-based solutions. In each video, a customer shares how a partner solution helps them better serve clients, communities, and constituents.
Allrecipes.com is a premier food site for home cooks that helps them navigate the journey from inspiration all the way through to celebration. A solution from Microsoft partner, Neudesic, that utilizes Microsoft Azure and Cortana Intelligence Suite allows Allrecipes.com to provide their consumers with tools and resources that will help them feel inspired and confident in the kitchen.
“A year ago, we weren’t able to deliver the experience that we expected for our customers. We had a very aging production infrastructure,” says John Keane, Chief Technology Officer for Allrecipes.com. Stan Pavlovsky, President of Allrecipes.com, adds, “We knew that we needed to scale – and we needed a partner that could scale with us.” After the implementation of a new infrastructure, Keane couldn’t be happier with the results. “In 2016, our new Azure environment powered a 10 percent growth rate for our site. Overall, our traffic was up 17 percent year-over-year.”
Tim Marshall, Chief Technology Officer of Neudesic, explains how the change in technological vision from Allrecipes.com has really allowed this partnership to blossom: “They are a forward-looking technology company. That forethought and vision that they have coupled with where Neudesic’s technical capabilities lies is a recipe for success.”