ISV and App Builder partners: WPC 2016 sessions for on-demand viewing


In his Vision Keynote at the 2016 Microsoft Worldwide Partner Conference, Steve Guggenheimer noted, “in the next wave, in that transformation disruption wave, the importance and criticality of ISVs to all of our success is front and center.” Our interest in working with our ISV partners came through loud and clear at WPC 2016 – our new Executive VP for the Worldwide Commercial Business, Judson Althoff, called out “Drive ISV and SI momentum” as one of his six priorities for Microsoft and partners in the year ahead. We are continuing to make significant investments in resources and tools for partners that want to develop, market, and sell their apps with Microsoft.

There were nearly 2,800 individuals at WPC 2016 who identified their companies as “ISVs.” I had the opportunity to meet and talk to many of you in the US Regional Lounge and ISV Lounge, and appreciate the time you spent talking to me about your respective businesses, and how Microsoft can help you be profitable and successful with your apps.

A lot of fantastic content for ISVs was delivered at WPC 2016. Below are my top 10 session picks – all of them are available to watch on demand. Share your thoughts with me about these and your plans for building and marketing your applications on the Microsoft cloud stack. Email me at, and connect with me on Twitter (@whatsup_sharon), LinkedIn, and Yammer.

Top 10 ISV sessions at WPC 2016

1. Steve Guggenheimer Vision Keynote – ISV and developer transformation

Steve Guggenheimer, Corporate VP, Developer Platform and Evangelism, talks about how Microsoft connects with ISV and developer partners to drive digital transformation.

2. The future of technology: Unlocking new ideas to deliver exceptional customer experiences

Storyteller and distinguished technical evangelist James Whittaker provides you with a glimpse into the future. This was the highest rated General Session at WPC 2016.

3. Microsoft Azure ISV partnership = faster customer growth

Position your ISV business for growth by using three partnership channels – direct selling with Microsoft, selling with system integrators, and Cloud Solution Providers

4. Real world insights on cloud transformation for your ISV business

Four ISV partners talk about their successes and the challenges they have faced in building their businesses in the cloud

5. Co-market and co-sell your solution with Microsoft for greater success

Get an overview of the go-to-market services available to ISVs through our Developer Experience team.

6. Microsoft AppSource (Software as a Service (SaaS) business apps and marketplace strategy)

Microsoft AppSource is the new destination to help business users find, try, and use line-of-business SaaS apps from Microsoft and our partners

7. A cross platform approach to developing great apps

Become a mobile disruptor by leveraging Xamarin and Visual Studio to develop, test, build, distribute and monitor your applications.

Note: Partners with a Microsoft Action Pack subscription or MPN competency get Visual Studio benefits that include access to Xamarin. Get started with the Action Pack here

8. Grow your cloud business on Azure through Linux and Open

Learn about Microsoft’s approach to Open Source and how you can connect with Microsoft and our partner community to deliver Open Source innovation in the cloud

9. Connect with your customers through modern marketing

To successfully ride this wave of digital transformation, you need to know how to market your business. Our panel of subject matter experts explain why marketing matters to partners and how to build strong marketing muscle

10. Smart Marketing: How partners are building and accelerating pipeline for bottom line results

Hear from a panel of partners about how to market your application and build your brand to draw in customers

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