What’s new for US partners the week of July 11, 2016

Find out what’s new for Microsoft partners. We’ll connect you to resources that help you build and sustain a profitable cloud business, connect with customers and prospects, and differentiate your business. Read previous issues of our online newsletter

We provide real-time updates about the topics covered in this newsletter and other partner-related news and information on our US Partner Community Twitter channel.

To stay in touch with me and connect with other partners and Microsoft sales, marketing, and product experts, join our US Partner Community on Yammer and see other options to stay informed.


Top stories

Attending WPC 2016? Connect with the US Partner Team

We’re excited to welcome US Partners to WPC 2016 and the experiences we’ve created for you. Read our blog post that summarizes the essential resources to download for WPC and the activities for US Partners. While at WPC, stop by the US Regional Lounge for activity details, to pick up your wristband for the US party, to participate in our P2P Connection Booth, and more.

Watch the WPC 2016 Vision Keynotes online

Even if you’re not able to join us in Toronto for WPC 2016, you’ll want to hear what Satya Nadella, Gavriella Schuster, Judson Althoff, and other Microsoft senior executives have to say about the year ahead for Microsoft and its partners. On Monday, Tuesday, and Wednesday mornings from 8:40AM–10:45AM Eastern Time (5:40AM–7:45AM Pacific Time), tune in to watch live.

Announcing the Secure Productive Enterprise

Secure Productive Enterprise brings Office 365, Windows 10 Enterprise, and the Enterprise Mobility + Security suite together into a single licensing offering that replaces Enterprise Cloud Suite and introduces even more value. With the Secure Productive Enterprise, customers have the latest and most advanced technology for empowering employees.

Microsoft Enterprise Mobility Suite is now Microsoft Enterprise Mobility + Security

Microsoft Enterprise Mobility + Security more accurately communicates the value of this suite to secure productivity, collaboration, and enterprise data. Microsoft EMS protects at the “front door,” protects data from user mistakes, and detects attacks before they cause damage.

Announcing Enterprise Advantage on MPSA

The Microsoft Products and Services Agreement (MPSA) and Cloud Solution Provider (CSP) are the fastest and most flexible ways to acquire Microsoft licenses. In 2017, Enterprise Advantage on MPSA will be added as a new way for commercial customers to buy organization-wide.

Building a cloud ready partner business

Cloud ready partners create and sell more bundled offerings and services with ISV solutions included. For ISV partners, cloud readiness includes offering a partner program that provides margins to partners such as managed services providers and systems integrators who can help drive new monthly recurring revenue streams.

Demonstrate your expertise with a Microsoft competency

Microsoft competencies are designed to meet your customers’ needs and be recognizable to prospective ones. Competencies are now aligned to six centers of excellence that align to your partner business needs.

Digital Partner of Record and Partner Association

Now, multiple partners can get credit for driving customer cloud consumption. We’ve made program enhancements to benefit all partners involved in a cloud subscription. With DPOR and new Partner Association methods, multiple partners can be recognized for the value they add to customers’ cloud subscriptions, and everyone benefits.

Five reasons you should be using account based marketing

Increase alignment between your sales and marketing teams by implementing account-based marketing (ABM). ABM allows you to go deeper with fewer prospects and can help you take your marketing from a cost center to a profit center.

Three tools for making the most of your Internal Use Rights

Having internal use rights (IURs) is one of the many great benefits of being a Microsoft Action Pack or competency partner. With your IURs, you and your team can use the latest Microsoft software to get firsthand knowledge of the cloud services and on-premises solutions your customers need. Research shows that by testing your new solutions and training your sales and marketing teams through your IUR benefits, you can sell up to three times more.

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