ISV and App Builder partners: Maximize your exposure at WPC 2016


The 2016 Microsoft Worldwide Partner Conference (WPC 2016) provides you with a unique opportunity to network with more than 10,000 partner attendees. We’re expecting more than 2,400 attendees from companies that are ISVs and Application Builders. How can you stand out in the crowd?

1. Visit the P2P Connection Booth in the US Regional Lounge

In the US Regional Lounge, we’re creating a partner-to-partner experience, called P2P Connection, for partners to find and connect with each other while at WPC. Come to the US Regional Lounge, located in The Commons and near the expo floor, to film your one-minute partner-to-partner video. Your video is an elevator pitch that lets other partner attendees learn who you are and what your company does. We’ll showcase the videos in the US Regional Lounge during the conference, and when your video is selected, we’ll make the introduction so you can connect.

I encourage you to prepare your P2P pitch in advance, and then stop by on Sunday or Monday for best results. Here are the things to include in your pitch:

  • Introduce yourself: Tell us your name, company name, title, and the city/state your company is located
  • Sell yourself: What is your application trying to solve?
  • Prove yourself: Share an example of a partnership or customer win
  • Close the deal: What partnerships are you looking to form?

2. Add your application to the ISV Application Catalog

The WPC ISV Application Catalog will be showcased on a Surface Hub daily in the ISV Lounge. WPC 2016 attendees can search the catalog for an application by vertical or industry, geography, technology, and other parameters, to find a solution and make a connection during WPC.

You can add your solution to the catalog at When you go to this link, you’ll need to request and be granted access. Once you have access, select the Submit Application Profile button to submit your solution.

3. Use your WPC Connect profile to your advantage

WPC Connect is your event planning tool that includes the Session and Meeting Schedulers. Sign in to WPC Connect and set up your profile. In the People section of WPC Connect, you can search keywords and filter profile information to find other attendees that you want to meet and talk to. Your Connect profile should include the information you want people to know about you so they can find you, too. And, your Connect profile gives you a place to enter links to your Twitter handle, LinkedIn profile, and Facebook profile. It’s a good time to review those profiles and confirm they align to your pitch. Update and refresh them if needed.

Sign in to WPC Connect

Download the Connect User Guide

4. Use LinkedIn, Twitter, Facebook, and Instagram to raise your attendee profile at WPC

Your social networks are powerful tools at WPC 2016 and beyond. As I mentioned above, your WPC Connect profile includes links to your Twitter, LinkedIn, and Facebook profiles.

While at WPC 2016, engage in the online conversation and share your conference experiences with us.

  • Use #WPC16 on your posts
  • If you’re a first-time attendee, use #new2wpc
  • On Twitter, tag @wpcus in posts and photos – we’ll share some of our favorites with the US Partner Community
  • On Instagram, tag @msuspartner and use #wpc16, #usatwpc #msuspartner #mspartner – we’d love to see your photos of the conference, and may ask if we can share some of them with the US Partner Community

More about staying connected and engaged in our US Partner guide

5. Visit the WPC Community Lounges

The US Regional Lounge and ISV lounge are great places for you to connect with other partners and meet experts. At the US Regional Lounge, you will get the opportunity to meet technical and incentives experts from the US Partner Team. And, drop by the ISV Lounge during WPC Happy Hour on Tuesday, July 12 from 5:00PM–6:00PM and meet Steve Guggenheimer, Corporate Vice President of DX.

Learn more about the WPC Communities


I look forward to meeting you in Toronto! I am co-presenting session US04, Building a #cloudready business, on Tuesday and Wednesday at 1:00PM (add them to your schedule in Connect). You'll also find me in the US Regional Lounge and the ISV Lounge.

Email me at, and connect with me on Twitter (@whatsup_sharon), LinkedIn, and Yammer.

WPC 2016 blog series CTA     image797.png     image507.png

Comments (0)

Skip to main content