Cloud computing continues to evolve and become more integral to our lives both personally and professionally, opening up many new business opportunities for Microsoft partners. Customers and consumers are more connected, more informed, and have higher expectations than ever. Businesses of all sizes must take their own transformation journey to meet these changing needs and preferences. Microsoft partner programs are transforming as well, enabling partners to meet those expectations.
Customers are looking for a more comprehensive and collaborative relationship with their service provider. Through the Cloud Solution Provider (CSP) program, you maintain account control for your Microsoft cloud customers. You create a cloud offering that provides a unique, end-to-end solution by packaging up your own tools, products, and services, and combining them into one monthly or annual customer bill. In addition, you provide technical support to your customers as part of your solution.
The Cloud Solution Provider program is open to all partner types. For partners that don’t have the required billing or support capabilities, Microsoft has designated distributors, also called indirect CSP providers, that can assist you.
An article on the Redmond Channel Partner website by Barb Levisay provides context about the unique aspects of the CSP program and the potential opportunity for partners that embrace it, and outlines a plan for defining and creating your cloud offering.
Where to learn more about the Cloud Solution Provider program
The Cloud Solution Provider program at WPC 2016
The Cloud Solution Provider program will be an important part of the conversation and content at WPC 2016. I will be delivering US Partner Sessions US02 and US02-R called “Aligning your sales model to the new IT buyer” on Tuesday, repeated on Wednesday.
In the WPC 2016 Session Catalog, filter for Cloud Solution Provider under Special Interest to see related sessions. Here are a few other sessions you should consider attending:
- CSP04 Demystifying the Cloud Solution Provider program
- OFC04 Office 365 partners on CSP are leading the pack: Learn why, and how the Cloud Solution Provider opportunity is growing
- SMBR02 Build a profitable solution practice
- CE005 Build a profitable managed services practice for Microsoft Enterprise Mobility Suite
- CE006 Build a profitable managed services practice for Microsoft Azure
And, you may also want to make time in your WPC 2016 schedule for the Modern Microsoft Partner sessions, which will take you through the IDC research and partner best practices and guidance laid out in our Modern Microsoft Partner eBook series:
- PP01 Differentiate to stand out and modernize your sales and marketing
- PP02 Optimize your operations and deliver customer lifetime value
Cloud offering resources
Indirect CSP providers in the United States
Join the cloud partner program at your US indirect CSP provider of choice. Here is the current list, with links to each provider’s program.
|AppRiver||Office 365 Plus Partnership|
|Ingram Micro||Cloud Elevate|
|Insight||Microsoft cloud for service providers|
|Intermedia||Intermedia partner program|
|Rackspace||Rackspace Partner Network|