by Nick Johnson, PMP
US Partner Technology Strategist
In my previous blog post, I introduced the Empowering enterprise mobility series of Azure Partner Community blog posts and community calls. Over the next few weeks, we’ll look at the partner opportunity with enterprise mobility, and specifically at Microsoft Enterprise Mobility Suite (EMS). Our goal is to help you accelerate the growth of your enterprise mobility practice. In the weeks ahead, we’ll go in-depth about the technical aspects of EMS and the products it comprises, as well as guidance for effective demos.
Today, let’s take a look at the business opportunity and the first steps in building a profitable practice around Enterprise Mobility Suite.
Your business opportunity
By helping your customers enable a modern mobility management solution, you can establish your trusted advisor status and create additional revenue opportunities for your business. Specific to EMS, based on discussions with partners that have successful enterprise mobility practices, we’ve identified the top partner services for the Project Services, Managed Services, and unique IP (Intellectual Property) business models. The image below shows the economics for each business model. This slide is part of a larger presentation with more detailed findings about the Microsoft enterprise mobility opportunity for partners. Download the presentation
If you have not taken advantage of our partner profitability resources, relevant to EMS as well as the other Microsoft cloud offerings, start with the recent blog post from US Channel Chief, Stephen Boyle, that outlines new information and materials to help you build a sustainable, profitable, cloud business.
Explore the business opportunity
There is a webcast series for partners interested in building or accelerating their Microsoft enterprise mobility practice. The series looks at the business opportunity, the economics, EMS through the Cloud Solution Provider program, and more. Below, I’ve recommended two episodes you can watch on demand that I think are particularly valuable for any partner building an EMS practice. Register here for upcoming webcasts in March and April, and watch previous webcasts on demand.
- Watch on demand: Building a business around Microsoft enterprise mobility
- Watch on demand: Building an EMS managed service offering through Cloud Solution Provider program
Establish your practice and offering
Establishing a new practice involves many things. Some focus on enabling your team members. Some focus on the business and offering planning. To help you get started with business and offering planning, I recommend these resources
- Watch on demand: Microsoft investments for enterprise mobility partners
- Microsoft Cloud and Enterprise Partner Resources website (sign in as a Microsoft partner required)
Some things to consider in establishing your practice and offering: What solutions will you bring to market? Will the solution be based around Project Services, Managed Services, or unique IP? Will you take advantage of Microsoft programs like Fast Track for EMS and Proofs of Concept? Will you work toward attaining the Enterprise Mobility Management competency?
Resources for your sales and marketing team
- Overview of Microsoft Advanced Threat Analytics
- Overview of Microsoft Intune
- Overview of Azure Rights Management
- Overview of Systems Center Configuration Manager
- Upselling your Office 365 customers to Microsoft Enterprise Mobility Suite
- Microsoft enterprise mobility roadmap
- Windows 10 and EMS – Better Together
- Microsoft enterprise mobility vs the competition
- How to position Azure RemoteApp during customer conversations
- Integrating EMS into your SaaS Application
Sales and marketing content
- Sign in to the Cloud and Enterprise Partner website for customer presentations, messaging and positioning guidance, links to marketing campaigns with customizable materials, and more
- The Smart Partner Marketing website explains how cloud customers buy, offers practical guidance and tips, and more
Coming up in this blog series
The next several posts in this series will focus on considerations for building your technical team. We’ll take a look at Azure Active Directory, Microsoft Intune, Microsoft Azure Rights Management, Azure RemoteApp, and Microsoft Advanced Threat Analytics. You’ll be able to see all of the blog posts in the series by selecting Enterprise mobility at the top of this blog.
Azure Partner Community resources
- Register for the March 17 and April 21 community calls
- Watch previous calls on demand
- Read more community posts about enterprise mobility
- Subscribe to this blog to receive community posts in your inbox
- Subscribe to the Azure Partner Community newsletter
- Join the Azure Partners Yammer group
Comments about this blog post, or questions about the topic? Let us know in the Azure Partners Yammer group.