Introducing a new call series for US ISV and App Builder partners

Sharon Lee

US ISV and Application Builder partner lead

@whatsup_sharon, LinkedIn, Yammer

The Microsoft Partner Network includes a growing and diverse community of developers, IP providers and ISVs. Over the last few months, I have met and spoken with a number of developer partners in our network that range from startups such as TeamFusion and Formotus, MSP-turned-ISV companies such as Infiniti Consulting, established ISVs such as QUADROtech and Qorus, cloud-oriented ISVs such as Switch and Cirrus Insight, and industry thought leaders such as BetterCloud.

Microsoft Channel Chief, Phil Sorgen, recently talked about the opportunity with Microsoft for partners that build apps, and about the investments we’re making to help partners turn unique IP into profit and business growth. It’s an opportunity that is growing each day.

Starting in February, the US ISV and App Builder Community calls will explain the tools Microsoft provides ISVs to move your ideas from paper to markets, offer you insights and best practices from other partners, help you build partner-to-partner connections, and more.

  • February focus on partner-to-partner connections. One of the most valuable, yet underutilized, benefits the Microsoft Partner Network offers is connection to other partners. Learn how you can create effective partnerships and put them to work for your business.
  • March focus on marketing. It’s Marketing Madness! On our March calls, meet Microsoft subject-matter experts Jennifer Tomlinson, Diana Ishak, and Jen Sieger, who will share guidance and tips for building a strong marketing engine that will help you attract prospective customers.

I hope you’ll join me for this new community call series. I’m excited to share news and resources that benefit you and help you create new connections with Microsoft and each other. And, I invite you to connect with me by email at, as well as on Twitter (@whatsup_sharon), LinkedIn, and Yammer.


US ISV and App Builder Community call schedule

Click here for the most up-to-date call schedule

Date Course (click title to register) Call description
February 11 Spanning EMC and Insight: Embracing backup and recovery for Office 365 Learn how Spanning EMC and Insight partner to win Office 365 customers (Watch on demand)
February 18 Bringing Office 365 and Salesforce together in your inbox: Cirrus Insight for Office 365 If you are building an application on Salesforce or Google and looking for continued growth, learn how Cirrus Insight partners with Microsoft to increase customer productivity and cloud consumption (Watch on demand)
March 1 How ISVs can use partnering for business growth Diana Kreklow, President of the Kreklow Group, will talk about the partner-to-partner (P2P) maturity model, explain resources that can help you develop effective partnerships, and help you define your company’s value proposition for partnering
March 3 Building a successful ISV business with Microsoft: Partner Spotlight on QUADROtech Hear how QUADROtech uses their MPN competencies and Microsoft Pinpoint profile, combined with engaging content, to build their brand
March 10 Accelerating your business growth through digital marketing Join Microsoft marketing expert Diana Ishak to learn why digital marketing matters more now and how you can put together a great marketing roadmap to raise awareness of your application to your target audience
March 17 Grow pipeline and close deals by leveraging personal branding and social selling Gail Mercer-MacKay, Chief Digital Storyteller for Mercer-MacKay Solutions, will help you understand what social selling means and how to integrate intelligence from social channels into your sales process and messaging.
March 24 How to develop and tell your unique story Microsoft marketing expert Jennifer Tomlinson will talk about developing and marketing your unique value proposition to distinguish your company from competitors to both your partners and customers.
March 31 Curating and managing your social presence Microsoft marketing expert Diane Golshan will talk about building engagement and loyalty through your digital marketing properties.




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