by Jenni Flinders, Vice President, Microsoft US Partner Group
Partner leaders often ask for my thoughts on how we can attract more women to the channel. I believe that if we’re going to encourage women to go for it in the technology industry, we owe it to them to clearly define what “it” is. A critical first step to realizing greater diversity in the partner channel is educating young women about the range of career opportunities available for them to pursue…and achieve!
We have just released an eBook, “12 amazing tech jobs and the women who rock them. Imagine what you can do,” that I hope will make a difference by promoting the opportunities available to women in the Microsoft partner channel. It includes 12 uplifting profiles of women, each with different—but equally exciting—jobs in the tech industry. The roles profiled include marketing director, solution architect, SharePoint consultant, business analyst, developer, and seven other go-for-it jobs.
The eBook can help you in your recruiting efforts because it illuminates for young women job opportunities they may never have realized existed. To help you spread the word, we are providing web banners and content, and encourage you to offer the book to colleges and high schools in your area to educate young women about these challenging and rewarding career choices.
Do you have additional ideas about how we could better attract and retain diversity in the channel? Let your voice be heard by taking our online survey and offering your thoughts and insights. Share the survey throughout the tech community, as well, so that we get a representative pulse on diversity in our network.
Channel diversity is something in which we all have a vested interest. Fresh, varied perspectives drive more creative, innovative, and dynamic customer solutions.
Connect with me on Twitter @Jenni_Flinders and share how your company is working to promote diversity and encourage future technology leaders from a range of backgrounds to go for it!