The Five Rs of Good Partnering: Expert Advice

by Jeff Shuey, Director of Strategic Alliances at Winshuttle

For the most part, partners want the same things in their business relationships as they do in their personal relationships. They want predictability. And, because this is a business relationship, they want a bit more.

Can you really boil down partners and partnering to just five words? Below are five words that describe what many partners want and expect:

  • Revenue
  • Recognition
  • Repeatability
  • Risk Reduction

While there are other factors that drive, affect, and determine the ultimate success of a partnership, these five words are at the core of everything.

These are my five words to describe partnering. If you have additional words, I’d like to hear about them in the comments. If you want to share them in person with me, send me a meeting request in WPC Connect tool.

Over the past couple of months, I’ve shared my thoughts about the Worldwide Partner Conference—in Houston next week—and how to get the most out of your attendance. WPC is the chance for partners to connect with partners. It’s the best P2P event for Microsoft partners on the planet. It’s your chance to connect with the People that can help your business grow. It’s your opportunity to engage with the Partners that are as committed to the Microsoft community as you are. And it’s your chance to see the Products from Microsoft and partners that will help you create solutions.

Here are links to my other two “expert advice” blog posts:

See you in Houston!


Jeff Shuey is a veteran in the Enterprise Content Management industry. Over the past 20 years he has worked with customers and partners to design, develop, and deploy solutions around the world. Jeff is the Director of Strategic Alliances at Winshuttle. He has worked for Microsoft, FileNet, K2, Captaris, Open Text, Kofax, and Kodak. He speaks and blogs about ECM and the intersection between social, mobile and cloud computing.

Connect with Jeff on Twitter, his blog, by email, and find him on Facebook, and LinkedIn. It’s also a good bet you can find him on WPC Connect.

Comments (1)

  1. Annette Grotz says:

    Thank you for this!

    Repeatability is key indeed.

    And you're right, recognition brings in the most important element, the customer.

    Annette with Windward

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