Market your competencies so customers choose you as their IT expert

by Julie Golding, U.S. MPN Lead

Julie Golding 2011

Only 5% of Microsoft partners worldwide have attained a competency. The accomplishment of having earned a Microsoft competency distinguishes your company and lets you market your business to customers in a specific way.

I’m pleased to announce our web campaign that helps increase customer awareness of the Microsoft Partner Network. This campaign explains the value of choosing to work with companies that have earned Microsoft competencies, and encourages customers to find an IT expert on Microsoft Pinpoint, our marketplace for expertise, applications, and services that support or enhance Microsoft technologies. imageWatch our “Get proven expertise that works” video to see how we’re talking about what you offer when customers choose you.

 Three steps to showcase your Microsoft competencies to customers 

    Here is how you can capitalize on this campaign and make your investment in your Microsoft competency attainment visible to customers and prospects.

    1. Download the How to Promote Your Silver and Gold MPN Competencies guide and integrate the materials—web banners, press release kit, marketing copy, presentation slides—into your marketing plans.

    2. Add the customizable microsite to your company’s website. It helps explain to your customers the value of your Microsoft competency and why it matters that they choose you as their IT partner.

    3. Review and update your Microsoft Pinpoint profile using our optimization tips to maximize your exposure and attract more customers.

    4. Sign in to Logo Builder to create and download your custom logo and use it in sales and marketing materials to highlight the competencies you’ve earned and differentiate your business.


For more competency-related posts that help you get the maximum value of your benefits, visit our blog.


Get proven expertise that works. Pinpoint your Microsoft expert.

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