Post by Jemima Herman, Worldwide Partner Conference lead for the Microsoft U.S. Partner Team.
The fourth day of the Worldwide Partner Conference features the U.S. Track, and it is going to be an action-packed day of valuable information and content for you, U.S. partners! We have put together a robust schedule of U.S.-focused sessions that you will not want to miss.
Updated 7/11/2012: Win a Pass to WPC 2013 in Houston, Texas! We’re giving away 10 full Conference passes to next year’s WPC in our U.S. Track Session Evaluation Sweepstakes. Complete and submit evaluations in WPC Connect for any session in the U.S. Track (they all start with “US”). For each completed eval, up to seven, you get an entry. Be among the first to say “I’m going to WPC 2013!” Blog post at http://www.digitalwpc.com/GetInvolved/Communities/USA/Pages/us-track-evaluation-sweepstakes.aspx, and Official Rules at http://docs.com/MECA.
The day begins at 8:30am with three Regional Kickoffs (East (US34), Central (US33), and West (US35)) and a national SMB Kickoff (more about it below). Following the Kickoffs, we come together for the Microsoft Experience Center Partner Demo Competition (US39). Hosted by Microsoft U.S. executives, partners will demonstrate “a-ha” moments that have resulted in leads, sales, and competitive wins on the Microsoft Experience Center (MEC) platform. Then, we head into 30-plus sessions aligned to your business model, products, and opportunities.
This year, for the first time, we asked partners to suggest sessions for inclusion in our track—and lead them. The response was amazing. We have several great partner-led sessions happening, including Marketing Cloud (US04) and Learn How Partnering Can Drive More Influenced Revenue (US18). I’m really excited about these partner-led sessions. I’ve had the opportunity to sit in on content reviews for these sessions, and you are in for a tremendous treat when you attend any of them.
You can also expect to see more emphasis on the SMB and enterprise customer segments, as well as the hosting partner business model.
Small and Medium Business (SMB)
At last year’s WPC in Los Angeles, we held our first national SMB session as part of the U.S. Track, and it was a huge success. This year, we’ve added more SMB-focused breakout sessions to the day’s lineup. The national SMB Kickoff in the morning, led by Cindy Bates, Vice President of Microsoft U.S. SMB, will also feature a guest speaker and a panel that includes Cindy and her management team. If you serve SMB customers, these sessions will be a great investment of your time and offer you an opportunity to connect with your local Microsoft team.
- SMB Kickoff: What’s Next for SMB! (US36)
- SMB Practice Development and Productivity in the Cloud (US11)
- SMB Sales and Marketing Excellence (US13)
- Microsoft Store Partner Connection (US23)
Enterprise Partner Group (EPG)
- Best Practices for Engaging and Driving Results with EPG (US09)
- Harnessing BIG DATA for Competitive Advantage in the Financial Services, Manufacturing, and Retail Industries (US15)
- U.S. Partner Perspective: Engaging with Microsoft Corporate Sales (US38)
- The Next Wave of Productivity Heroes (US07)
- Cloud Hosted Desktops (US16)
- Key Cloud Workloads for Channel Executives and How to Work with Top Service Providers (US25)
The above listings are just a sampling of what’s available for you on Thursday at WPC—other topics in the U.S. Track include your opportunities with Windows 8, Windows Azure, Microsoft Office 365, Microsoft Lync, Private Cloud, and Microsoft Dynamics. Filter on US Sub in the Session Catalog to browse the list of offered sessions, and then build your schedule in WPC Connect (filter on US sub from the All tracks dropdown, and you’ll see the page in our screenshot above). The links in this blog take you to each session’s WPC Connect page, where you can see the speakers as well as other WPC attendees who are planning to go that particular session.
For more about the U.S. Track and other U.S.-specific activities like the U.S. Celebration and the U.S. Lounge, watch and listen to our U.S. Partner’s Guide to a Great WPC 2012. This online presentation features U.S. executives Jenni Flinders, Cindy Bates, Peter Han, Jane Boulware, Angus Norton, and Vince Menzione sharing their recommendations for what to do while at the Conference.
I think you’ll be thrilled with the great content and value you’ll get from the sessions in the U.S. Track—I look forward to seeing you there next week!