The Top 30 New Reasons to Use SharePoint Server 2013 for Public-Facing Internet Sites

Summary: Pawel Krolak, a Senior Microsoft Premier Field Engineer based in Poland, walks us through his self-selected top 30 exciting new features and capabilities of SharePoint Server 2013 (5 features each across 6 different areas) that can be used by Internet site architects, designers, and developers.  He also provides a wealth of pointers to further details.  A great read overall, and handy information for anyone considering or using SharePoint for Public facing Internet sites.  Enjoy!


SharePoint 2013Since its beginning, SharePoint has been widely adopted as platform for building intranets, Search and Enterprise Content Management (ECM) systems. Starting with the 2007 version, SharePoint jumped into some new areas including Internet sites, business intelligence and social features.

SharePoint Server 2013 brings a vast number of new features, capabilities, and enhancements in Web Content Management. All these exciting changes and the new SharePoint licensing model will likely mean that we see more and more Internet-facing Web sites based on SharePoint technology.

This article will introduce some of my favorite new features and capabilities of SharePoint Server 2013 that can be used by Internet site architects, designers, and developers. The article does not list all new features, rather focuses on the top 5, subjectively selected by me, across 6 different areas.

SharePoint 2013 Internet-facing Web Site Model

SharePoint Core Features and Capabilities

First of all, SharePoint Server 2013 uses the reliable and powerful platform introduced in the previous SharePoint versions. The framework provides all necessary core services, features and capabilities, and acts as an outstanding Content Management system.

The authoring and publishing model was extended to build, customize, and maintain publishing sites that meet specific business needs. When building an Internet-facing Web site, the Publishing Portal template and the automatically activated publishing infrastructure are usually leveraged.

SharePoint Server 2013 also takes advantage of previously introduced caching options, such as object, output, BLOB and IIS caching. Additionally, the new Distributed Cache service has been added to improve performance of some SharePoint features.

Although, the service application architecture remained the same, SharePoint Server 2013 brings several new service applications and services, such as Request Management, Machine Translation, App Management and PowerPoint Conversion service applications. Moreover, vast numbers of improvements were implemented on existing service applications (e.g. Search, Managed Metadata, and Word Automation service applications).

Web Site Architecture

SharePoint Server 2013 has taken a new approach to content publishing. It enables you to develop publishing sites that support new, more flexible, and more complex topologies and scenarios. Catalogs, the Content by Search Web Part and Cross-site publishing feature is a new way to reuse content across many site collections. This can be valuable for example in an Internet scenario if you have a catalog of products published on a multilingual Web site. Moreover, the Cross-site publishing model is a good replacement for the Content Deployment model used in previous SharePoint Server versions (but still available in SharePoint Server 2013).

1. Catalogs

A feature that enables content to be reused across site collections. A catalog is defined at the list or document library level. The content from a catalog is crawled by the Search service application and can be displayed by the Content Search Web Parts on other sites.

2. Cross-site Publishing

A site collection feature that uses built-in search capabilities and allows sharing and consuming of catalogs. The feature needs to be activated at the authoring site collection.

3. Content (by) Search Web Part

A very powerful Web part that displays dynamic search results on a publishing site collection. To display the content, you must specify a query. Various styling options can be defined for the Web part.

4. Multiple SPSite URLs

The Set-SPSiteUrl Windows PowerShell cmdlet finally enables a host-named site collection to use multiple URLs (e.g.: and You can take advantage of this new feature if you build a multilingual SharePoint Web site based on Cross-site publishing when different public URLs are required per the site collections. For example, in a single web application there are 2 site collections accessible via different URLs:

· Site collection EN

· Site collection PL

5. Managed Navigation


A new way to categorize web pages and build a dynamic navigation structure. The term sets in the Managed Metadata service application can be used to define and maintain navigation. The Managed Navigation can be specified when connecting to a catalog.

Extra reading:

Multilingual Sites

SharePoint Server 2010 is powerful platform to build multilingual Internet-facing portals. SharePoint Server 2013 still takes advantage of the same mature multilingual features, such as SharePoint language packs, variations, Multilingual User Interface (MUI), the ASP.NET globalization and resource files, but also introduces some extra features and enhancements.

6. Improved Variations

Variations, the main SharePoint feature that allows building of multilingual sites, has been improved significantly. The functionality is now more flexible and supports automatic content translation. For instance, there is more control over content that is synced between source and target sites.

7. Integration with Cross-site Publishing

Search driven publishing can be leveraged to create multilingual sites and site collections. Cross-site publishing allows rendering content from a multilingual authoring site collection on many publishing site collections. Each publishing site collection can be a host-named site collection created for a particular language (e.g.:

8. Improved Metadata Management

Some multilingual improvements and new capabilities implemented in the Managed Metadata service application. For example, translation of terms is supported.

9. Machine Translation Service

The Machine Translation service application can be used to automatically translate a page’s content and terms. Natively implemented in variations.

10. Country Code Top-level Domains

Finally, it is possible to build country code top-level domains, for example: and This can be achieved easily in SharePoint Server 2013 if variations and Cross-site publishing features in an authoring site collection are used. The content from the multilingual authoring sites can be published to different host-named site collections.

Extra reading:

Web Page Architecture

SharePoint Server 2013 introduces some enhancements in the web page architecture. Strong emphasis is put on clean HTML markup and lightweight Web pages. Content authors will also like the Word-to-web copy/paste feature and an easy way to create custom error pages on a publishing portal.

11. Cleaner HTML markup

Much cleaner and lightweight HTML markup. No more tables for web parts and zones. CSS was rewritten and remarkably simplified.

12. Image Renditions

Ability to optimize images to improve a Web site’s performance. Images are dynamically rendered depending on the size required and cached in the BLOB cache.

13. Video Improvements


New video rendition feature, embedded videos, automatic thumbnail generation. Video player has an HTML5 implementation (with fallback to Silverlight).

14. Content Copy-Paste

Content authors can copy content from Word, paste it directly into a Rich Text Editor Web Part, Content Editor Web Part or an HTML field control on a page. The Copy-Paste options help to apply correct HTML formatting.

15. Custom Error Pages

A custom HTTP 404 (page not found) error page can be easily customized. Now, by default, all publishing sites contain the new “Error Page” page layout and the PageNotFoundError.aspx page in the Pages document library. You can modify the page and handle the error in a custom way.

Extra reading:

Look and Feel

Have you tried to apply new branding in SharePoint 2007/2010? If you are a Web designer and SharePoint developer, it is not difficult. It can be achieved by creating a custom SharePoint master page and CSS files. The problem is that the majority of Web designers know HTML and CSS very well, but they do not understand the ASP.NET master page architecture used by SharePoint, and especially the conversion from HTML to SharePoint master pages is a rather challenging task.

Now, in SharePoint Server 2013, a SharePoint master page can be built directly from a HTML file by a tool called Design Manager. Design Manager automatically converts an HTML file to a SharePoint master page. Further changes in the master page can be done by any Web designer tool (e.g. Expression Web Studio or Adobe Dreamweaver).

Furthermore, thanks to Device Channels, an Internet-facing site can work on practically any device and use the appropriate master page based on a type of mobile device or Web browser.

16. Design Manager

Very powerful tool to brand your site based on HTML & CSS files.

17. Composed Looks

Pre-defined packages of master pages, background images, fonts and color palettes.

18. Theming Model

New theming model that applies colors, fonts and background images.

19. Device Channels

Control the look and feel based on various mobile devices and Web browser types. The site can work on practically any device and use different master pages.

20. HTML 5 Compatibility

Full compatibility with HTML 5.

Extra reading:

Search Engine Optimization (SEO)

The SEO features included with SharePoint Server 2013 help enforce SharePoint Server 2013 as being a great platform to host Internet-facing Web sites.

Now, Internet-facing Web sites based on the Publishing Portal template do not have any nasty HTTP 302 home page redirection and /Pages/ in every URL. SharePoint also automatically creates a robots.txt file in the root of your site collections. Internet crawlers will take advantage of this file and will go to a site map index referenced in the file.

21. No Home Page Redirection

No more HTTP 302 temporary redirection for home pages. Home pages are served directly from an address defined as a host name of the web site e.g.:

22. Robots.txt and XML Sitemaps

Automatically generated robots.txt file. XML site maps are automatically created and referenced in robots.txt.

23. Friendly URLs

Cleaner URLs (e.g.: lack of /pages in URL, user-friendly URLs). Ability to define friendly URLs for web pages.

24. Canonical URL Filtering

An option to configure which URL parameters are valid and which should be ignored to indicate to search engines whether they influence the content rendered on pages in the site collection or not.

25. SEO Properties

SEO properties are exposed at the site collection, the Managed Metadata service application and page levels. A pages SEO properties allow for example modifying the browser title, meta descriptions and keywords.

Extra reading:


SharePoint Server 2013, like its precursors, is an extensible application platform that can be used as a foundation by application developers to build whatever Internet-facing site they want. The SharePoint 2013 and ASP.NET 4.5 object model is vast. But when considering Internet-facing site development, probably the most significant improvements were applied in the client-side object model, REST and mobile apps development.

26. CSOM

Important changes and improvements in the client side object model (CSOM), for example: remote API via _api alias and access to service applications without server-side code.

27. App Model

New App model to extend SharePoint functionality by using HTML and JavaScript for client-side code. Apps can also execute code in cloud services such as Windows Azure.

28. REST

Representational State Transfer (REST) service that offers an alternative way to interact remotely with the SharePoint object model. You can construct a RESTful HTTP request, using the Open Data Protocol (OData) standard, which corresponds to the desired client object model API. The REST web service handles the HTTP request and serves the appropriate response in either Atom or JSON format. A RESTful HTTP request can be easily used to perform a typical operation against SharePoint sites or lists (e.g. read or update some data).

29. Search

Re-architected Search service application that consolidates FAST Search and SharePoint search features. The new search service brings many enhancements out of the box, for example: a redesigned Search Center, search recommendations, advanced refinements, search analytics and fantastic continuous crawl feature. Furthermore, SharePoint developers can build advanced custom solutions based for instance on a very powerful keyword query language.

30. Mobile

New ways to build mobile apps for SharePoint. Several types of mobile apps are supported, Microsoft Push Notification Service allows for real-time notification of events. Device Channels help to control look and feel.

Extra reading:


More than 70% of Fortune 500 companies use SharePoint Products and Technologies for portal, collaboration, search, business intelligence, social computing, record management and/or eDiscovery. The same platform has been used to build fantastic looking and very functional Internet-facing sites for many years. The release of SharePoint Server 2013 brings new powerful features and capabilities that will also be used by Internet portal architects, designers and developers. What’s more, there is nice hosting flexibility as SharePoint Internet sites can be deployed on-premises in a private SharePoint farm, or in the cloud via the Internet-facing Office 365 platform. Finally, the fact that Internet sites will be licensed through SharePoint Server licenses (the SharePoint for Internet Sites license will no longer be required) makes this platform very attractive from a financial point of view.

Posted by Frank Battiston, MSPFE Editor

Comments (12)

  1. See a list of Internet sites running on SharePoint 2013

  2. Joao Ferreira says:

    Those new public facing websites are really amazing, Microsoft did an exlent job with it when compared with the 2010 version.

    Even the branding is working better, with tools like the public facing site can be transformed with a custom design in few minutes

  3. alan says:

    What is the preferred architecture for Internet sites? Microsoft recommends SharePoint 2013 installation using domain credentials. For Internet sites, WFEs are in DMZ and not in the same network as our domains. What is the recommended secured recommendation? A farm on the internal network with traffic routed through reverse proxy? Can anyone highlight how you have implemented internet sites.

    thank you

  4. George says:

    This looks like 30 reasons SharePoint 2013 is better than 2010. But is it better than ASP.NET when implementing highly customized sites? Ours is not really content or document oriented.

  5. Joao Ferreira says:

    Very nice article about public facing sites.

    I'm working with branding for the public facing sites, let me introduce our work, take a look at

    We have a tunning tool where you can fully customize a theme for SharePoint and besides being responsive the theme include a lot of features.

  6. Suresh, Udatha says:

    Very helpful to decide SharePoint 2013 platform for Internet facing sites.

  7. sarah says:

    I could not any security consideration here as to how people can expose webapplication for public audience.
    browse for sharepoint.

  8. John Backewich says:

    I need something to allow me to post training content to be accessible to remote users who will access learning and then allow me to track usage and results. Is sharepoint what I need. I am consulting for am organization who has no way to reach these users and has asked me to develop this. Thank you. John

  9. Shirley Schmidt says:

    I am a beginner in SharePoint and have just signed for free SharePoint with This article would be quite a guidance.

  10. SharePoint Free Tutorials says:

    Thanks for this helpful information I agree with all points you have given to us. I will follow all of them.">SharePoint Free Tutorials

  11. SharePoint Consultant says:

    I absolutely love your blog and find nearly all of your post’s to be precisely what I’m looking for.">SharePoint Consultant

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