Ready your Business: Introducing the Microsoft Modern Partner Marketing Certification

The effectiveness of traditional marketing is on the decline and changing customer needs and preferences are evolving at a rapid pace.

Partners need to be able to adapt quickly to meet marketing changes, tell more stories and educate customers through thought leadership. Partners need to improve digital marketing, social presence, sales enablement, telesales and event management processes to keep up with technology.

With this in mind, Microsoft has partnered with Demand Metric (DM University), a global marketing research & advisory firm, to provide training modules through their DM University learning management system.

The program requires partners to register, take a marketing self-assessment and to complete the recommended digital marketing training and marketing certification exams. There are 3 Digital Marketing Modules and Certification Exams, completing this program will be a requirement to be eligible to receive Cloud Jumpstart funds in FY17 but does not guarantee funding.

The Partner Experience:

• Step 1 – Register Partner Information
• Step 2 - Complete the Microsoft Marketing Assessment
• Step 3 – Set Up Partner Access to Digital Marketing Learning Paths located at DM University
• Step 4 – Save Link to Digital Marketing Readiness Learning Path
• Step 5 – Login to DM University to Access Digital Marketing Readiness Learning Path
• Step 6 – Complete Digital Marketing Level 1, 2 and 3 Modules and Certification Exams

Sign up to one of the modules above, understand how to use digital marketing best practices to drive revenue and understand the shift of Marketing's role from a lead generation funnel to a strategic piece of the partner organization.

Carol White

Senior Partner Marketing Manager