Digital Partner of Record – Back to Basics

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Earlier this year, we enabled a new online capability, Digital Partner of Record (DPOR), which offers your customers a simple way to designate you as the Partner of Record for the subscriptions you are actively managing for customers for Office 365, CRM Online, Intune, Enterprise Mobility Suite (EMS), and Azure.

Why is Digital Partner of Record important to you?

This is the only way we can recognize you for the subscriptions you have deployed. It’s the way for you to earn Cloud incentives and qualify for Microsoft cloud competencies.

It also enables reporting that provides a single view into the revenue, usage, and consumption you are driving. These insights can be leveraged by you for cross-sell/upsell opportunities, and allows you to proactively engage customers at risk for non-renewal.

Your customers benefit because it provides you with access to performance and usage data so you can provide better service to them and help optimize their usage for the desired business outcome.

What you need to do now

  1. Understand which of your customers have already designated you as their Partner of Record. You can find this information on the Cloud Services Dashboard
  2. Review the Digital Partner of Record Overview Deck, and customer guidance to understand how to position Digital Partner of Record with your customers
  3. Start working with your current customers to designate you as their Partner of Record for each subscription you actively manage, if they have not yet done so. You can find resources, including step-by-step guides and videos that can be used with your customers to help them designate you as their Partner of Record on the Microsoft Partner Network Portal

 

Improving the Digital Partner of Record Experience

Directly from Gavriella Schuster's latest blog on DPOR updates, there are new ways more partners can get recognized for their work with customers.

However, as our industry changes and becomes more complex, creating partnerships is becoming more and more vital to many partners’ success, and ultimately toward delivering more customer value. When partners like you work together, you can do more, offer more to your customers, and continue to build your business, but there are currently limitations on the number of partners that can be the Partner of Record for a customer.

In order to make it easier for you to build partner-to-partner relationships, we’re introducing new ways to help you get credit for the work you do with customers to help you grow your business in meaningful ways, even if you are not the Partner of Record.

Through this expanded review process, you’ll be recognized for your performance through accelerated progress towards Cloud Competency qualification. Previously only the DPOR partner received credit toward the competency, but we think the performance of every partner involved on a cloud subscription matters and should be recognized.

If you work on a cloud subscription but are not listed as the DPOR, data about your work from the following four sources will help you earn credit and qualify for the competency sooner: 

  • Microsoft Sales (for the transacting partner of Enterprise Agreements and Open licenses)

  • Commerce Platform (for CSP subscriptions)

  • FastTrack Onboarding Center

  • Delegated Admin Privileges (per workload)

 

While we will continue to pay incentives only to one partner per subscription for deployment and lifecycle-related work, we will also continue to look into additional ways to recognize the other partners associated with a cloud subscription.

If you need help from our support services regarding the following scenarios:

  • Having trouble with customer attaching you as Digital Partner of Record? Contact the Regional Service centre @ 180 676 7658

  • Need to view all your customer subscriptions? Go to Cloud Services Dashboard or contact Regional Service Centre at 1800 676 7658

  • Need to understand the benefits of the Cloud competencies? Read more here