The Fourth Industrial Revolution – making disruption work for you

The Fourth Industrial Revolution. It’s a big topic. Big enough for it to have played a central role in the World Economic Forum’s Industry Strategy Meeting in June, and for it to be a key topic in the UK Regional session at Microsoft Inspire.   But what is the Fourth Industrial Revolution (4IR)? Let’s start…

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Marketing transformation in practice

‘Maintaining the status quo will be a failing strategy for IT solution providers.’ – IDC: Partner of the future, 2015   In a market facing constant evolution, the IT industry needs to be flexible and open to change. To remain competitive, Microsoft partners are committing to iterative marketing transformation.   Connecting with prospects before they…

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Making business with Microsoft simpler

Whether you are new to Microsoft, or an existing partner, we want to make partnering with us as easy as possible. That’s where the UK Partner Concierge service comes in. With two core UK based teams, Partner Concierge and Marketing Concierge, you can get the support you need and access the resources and knowledge to…

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Connect, grow and evolve with Microsoft

  Market opportunity and Microsoft investments were two key themes in the UK regional session at this year’s Microsoft Inspire. Driven by digital transformation, the market opportunity in the UK is set to be $55 billion, and with the new One Commercial Partner organisation in place, we are continuing to invest in the partner ecosystem…

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5-minute guide to creating content that’s too good to ignore

There are 27,000,000 pieces of content shared every day. So, what can you do to ensure your blog, webinar or infographic is seen and shared by the right people?   Creating remarkable content is every marketer’s goal, but to begin you need to know what the term ‘remarkable’ actually means. Content marketing isn’t about building…

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ISV partnerships: Help utilities with digital transformation to expand your reach and revenue

Utility companies face huge pressure from the public (and regulators) to use more renewables and decentralize the sourcing and production of energy. Not only that, but attitudes and expectations around service delivery have changed. Customers expect energy companies to work for them. They no longer want to be at the mercy of bureaucratic processes and…

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5-minute guide to effective PPC on LinkedIn

LinkedIn is more than a networking tool. For partners looking to make the move to modern marketing, it’s also a great way to advertise to potential prospects. Pay-per-click (PPC) advertisements can increase both brand awareness and the quality of website traffic. In this 5-minute guide, we’ll show you how to set up effective PPC on…

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5-minute guide to creating must-read marketing emails

Email remains one of the most useful tools in a marketer’s toolkit. In fact, 73% of millennials say they prefer to receive communications from a business via email. So how can you create must-read marketing emails that stand out in your customers’ inboxes? Email marketing has come a long way since the early days of…

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Vuzion: What we learnt from Microsoft Inspire

By Vuzion, Microsoft Inspire 2017 Headline Sponsor  What a week of discovery, learning, networking and partner celebration!   As the Vuzion Team at Inspire, we’ve had a truly inspirational week. With so much going on and so much to take in, it’s been hard to summarise what we’ve learnt in the space of a blog…

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Microsoft Inspire UK Regional Session: Partner Growth

The fourth and final day of Microsoft Inspire featured our UK regional session. Hosted by Glenn Woolaghan, Partner Development Lead, and Laura Bouchard, Partner Sales Director, the session focussed on partner growth, specifically around the market opportunity, Microsoft and partner investments, and partner success. The theme of the session was the Partner Growth game, featuring…

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