Seizing the AI opportunity today

Seizing the AI opportunity today By Joe Macri, VP of Commercial Partner, Microsoft UK Artificial Intelligence (AI) is here. It is swiftly becoming a part of our everyday lives – through everything from email spam filters to voice assistant technologies – but there is still much uncertainty within the enterprise community regarding how that power…

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Highlights from Inspire 2018: Invest in people and skills – our greatest assets

By Joe Macri, VP of Commercial Partner, Microsoft UK ‘We are lucky to be in the tech industry’, these are Satya Nadella’s words from his Corenote at Inspire and Ready 2018 and I truly believe it is one of the most exciting times to be in this industry and be a Microsoft partner. We are…

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Navigating the unknown: how to sell on social media

In 1977, the two Voyager space probes were launched. One was sent towards Jupiter, and the other towards Saturn. On board both were the Golden Records. The Golden Records had information about us. Music and photos and insight – all the information aliens might need if they wanted to get in touch. In 2012, Voyager…

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Data and AI Announcements at Microsoft Envision and Microsoft Ignite

Written by Jon Woodward, Business Lead for Data and AI, Microsoft UK Our two flagship events Microsoft Envision and Microsoft Ignite recently took place in the US. There was a tremendous sense of energy and excitement, with 75+ keynotes, sessions and breakouts at Microsoft Envision, focusing on business leaders with industry-specific transformation scenarios, many of…

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5-minute guide to building your social media audience

‘73% of IT executives are influenced in their decision making by social networks.’ – SocialCast A growing and active millennial presence in the workforce has made social media marketing an essential tool for B2B marketers. Providing an engaging and helpful social experience can influence customer behaviour and purchasing decisions. Partners slow to jump on the…

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Helping your customers build the digital business of tomorrow

Microsoft Future Decoded is back for another year. Taking place at the Excel in London on Tuesday 31st October and Wednesday 1st November 2017, Microsoft Future Decoded is your annual opportunity to bring along your customers and showcase how together, we can build and enable the digital business of tomorrow.   With cloud, big data…

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Day 2 at Microsoft Partner Days: Taking the robot out of the human

Day two of Microsoft Partner Days was packed with insights and inspiring examples. The keynote focused on security, the modern workforce, partner opportunities, and our changing industry. Expanding the partner opportunity in the UK Joe Macri, Vice President UK Commercial Partner One of the first insights Joe brought to the keynote was that native English speakers…

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Marketing transformation in practice

‘Maintaining the status quo will be a failing strategy for IT solution providers.’ – IDC: Partner of the future, 2015   In a market facing constant evolution, the IT industry needs to be flexible and open to change. To remain competitive, Microsoft partners are committing to iterative marketing transformation.   Connecting with prospects before they…

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5-minute guide to getting qualified registrations for your next event

Events and webinars are great for engaging customers in your industry. But often, prospects who initially show interest become disengaged before the big day. Why? Because they aren’t qualified event registrations. To change this, you need to focus on attracting people who are genuinely interested in your services and point of view. Here are a…

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Connect, grow and evolve with Microsoft

  Market opportunity and Microsoft investments were two key themes in the UK regional session at this year’s Microsoft Inspire. Driven by digital transformation, the market opportunity in the UK is set to be $55 billion, and with the new One Commercial Partner organisation in place, we are continuing to invest in the partner ecosystem…

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