Marketing transformation in practice

‘Maintaining the status quo will be a failing strategy for IT solution providers.’ – IDC: Partner of the future, 2015   In a market facing constant evolution, the IT industry needs to be flexible and open to change. To remain competitive, Microsoft partners are committing to iterative marketing transformation.   Connecting with prospects before they…

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5-minute guide to getting qualified registrations for your next event

Events and webinars are great for engaging customers in your industry. But often, prospects who initially show interest become disengaged before the big day. Why? Because they aren’t qualified event registrations. To change this, you need to focus on attracting people who are genuinely interested in your services and point of view. Here are a…

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Connect, grow and evolve with Microsoft

  Market opportunity and Microsoft investments were two key themes in the UK regional session at this year’s Microsoft Inspire. Driven by digital transformation, the market opportunity in the UK is set to be $55 billion, and with the new One Commercial Partner organisation in place, we are continuing to invest in the partner ecosystem…

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5-minute guide to creating content that’s too good to ignore

There are 27,000,000 pieces of content shared every day. So, what can you do to ensure your blog, webinar or infographic is seen and shared by the right people?   Creating remarkable content is every marketer’s goal, but to begin you need to know what the term ‘remarkable’ actually means. Content marketing isn’t about building…

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ISV partnerships: Help utilities with digital transformation to expand your reach and revenue

Utility companies face huge pressure from the public (and regulators) to use more renewables and decentralize the sourcing and production of energy. Not only that, but attitudes and expectations around service delivery have changed. Customers expect energy companies to work for them. They no longer want to be at the mercy of bureaucratic processes and…

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5-minute guide to improving your SEO

‘88% of IT buyers use search as the starting point in their decision-making journey’ according to research by IDG.   A savvy marketer will recognise the opportunity in this statistic. An effective partner marketing strategy uses SEO to ensure your website appears in relevant customer queries.   Whether you are new to SEO or need…

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Pathway to profitability: ISVs can help partners differentiate in transport and logistics

Digital transformation in Transport and Logistics presents a big opportunity for partners. Industry 4.0 is here and T&L executives are realising they can’t just ‘keep on trucking’. Passengers are in the driver’s seat now, and they’re bulldozing entire business models.   ‘Business as usual’ is no longer good enough.   Customers expect flexible, on-demand ‘mobility…

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5-minute guide to effective PPC on LinkedIn

LinkedIn is more than a networking tool. For partners looking to make the move to modern marketing, it’s also a great way to advertise to potential prospects. Pay-per-click (PPC) advertisements can increase both brand awareness and the quality of website traffic. In this 5-minute guide, we’ll show you how to set up effective PPC on…

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5-minute guide to creating must-read marketing emails

Email remains one of the most useful tools in a marketer’s toolkit. In fact, 73% of millennials say they prefer to receive communications from a business via email. So how can you create must-read marketing emails that stand out in your customers’ inboxes? Email marketing has come a long way since the early days of…

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Drive digital transformation in the UK public sector through ISV partnership

Between Brexit and the general election, the UK public sector is uncertain about its future. Yet, in this uncertain time there is one constant, digital transformation. Since the success of the 2012 digital initiative, the government has revived its strategy for 2017-2020. If put into practice, the UK can use technology to thrive in uncertainty,…

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