How Microsoft is transforming its own marketing

‘Microsoft must transform its marketing in the next three years or fail’ – Chris Capossela, Microsoft CMO.   Capossela issued this bold instruction at the ANA 2014 Masters of Marketing event.   Three years on, his advice has shaped the way we approach marketing. Here’s a look at how we’ve made the journey to a…

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5-minute guide to building your social media audience

‘73% of IT executives are influenced in their decision making by social networks.’ – SocialCast A growing and active millennial presence in the workforce has made social media marketing an essential tool for B2B marketers. Providing an engaging and helpful social experience can influence customer behaviour and purchasing decisions. Partners slow to jump on the…

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9 free tools to benchmark your digital marketing

by Matthew Stibbe, CEO of Articulate Marketing   ‘How am I doing?’ It’s the most common question and, often, the hardest to answer, especially when it comes to marketing.   At Articulate, we do three or four in-depth marketing reviews a month for our clients and prospects. In this article, I want to reveal some…

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