The customer won’t listen: advice for modern marketers

In 1987, The Smiths released a compilation album, The World Won’t Listen. The title was born from Morrissey’s frustration that the band hadn’t reached the mainstream success he wanted. In the UK, it reached number two in the charts. People who already listened to The Smiths loved The World Won’t Listen. But the critics didn’t….


Guiding your digital journey

Recent International Data Corporation (IDC) research predicts investment in digital transformation initiatives to reach USD $1.7 trillion by 2019, putting digital transformation at the centre of all modern business strategies. Requiring a plethora of new skills and investment, there is an incredible opportunity here for digitally savvy partners to lead this disruption, across every industry….


Navigating the unknown: how to sell on social media

In 1977, the two Voyager space probes were launched. One was sent towards Jupiter, and the other towards Saturn. On board both were the Golden Records. The Golden Records had information about us. Music and photos and insight – all the information aliens might need if they wanted to get in touch. In 2012, Voyager…


UK Announcement: The Microsoft Partner Community

Here at Microsoft UK, we have been recently discussing that community matters, and the high importance of partner to partner interaction. Community provides a sense of belonging, personal and professional growth, leadership opportunities and so much more. Our main platform of P2P interaction has been the UK Partner Yammer network, with over 2,000 users. Over…


Microsoft Partner Days – what you may have missed

Today the UK Microsoft team were joined at Twickenham Stadium by roughly 300 partners in the second in the series of our Partner Days events. The day started with an opening keynote, and for those who missed it, here’s a quick round up of everything that was covered. Joe Macri, VP One Commercial Partner UK…


How to improve your digital marketing

In our recent Modern Marketing blog series we spoke a lot about marketing transformation, and the importance of investing in a connected modern sales and marketing strategy. But how can partners ensure they continuously improve on the success of their investments? Content creation may be key, but with over 27,000,000 pieces of content shared every…


How Microsoft is transforming its own marketing

‘Microsoft must transform its marketing in the next three years or fail’ – Chris Capossela, Microsoft CMO.   Capossela issued this bold instruction at the ANA 2014 Masters of Marketing event.   Three years on, his advice has shaped the way we approach marketing. Here’s a look at how we’ve made the journey to a…


5-minute guide to building your social media audience

‘73% of IT executives are influenced in their decision making by social networks.’ – SocialCast A growing and active millennial presence in the workforce has made social media marketing an essential tool for B2B marketers. Providing an engaging and helpful social experience can influence customer behaviour and purchasing decisions. Partners slow to jump on the…


Marketing transformation in practice

‘Maintaining the status quo will be a failing strategy for IT solution providers.’ – IDC: Partner of the future, 2015   In a market facing constant evolution, the IT industry needs to be flexible and open to change. To remain competitive, Microsoft partners are committing to iterative marketing transformation.   Connecting with prospects before they…


5-minute guide to getting qualified registrations for your next event

Events and webinars are great for engaging customers in your industry. But often, prospects who initially show interest become disengaged before the big day. Why? Because they aren’t qualified event registrations. To change this, you need to focus on attracting people who are genuinely interested in your services and point of view. Here are a…