How to improve your digital marketing

In our recent Modern Marketing blog series we spoke a lot about marketing transformation, and the importance of investing in a connected modern sales and marketing strategy. But how can partners ensure they continuously improve on the success of their investments? Content creation may be key, but with over 27,000,000 pieces of content shared every…

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How Microsoft is transforming its own marketing

‘Microsoft must transform its marketing in the next three years or fail’ – Chris Capossela, Microsoft CMO.   Capossela issued this bold instruction at the ANA 2014 Masters of Marketing event.   Three years on, his advice has shaped the way we approach marketing. Here’s a look at how we’ve made the journey to a…

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5-minute guide to building your social media audience

‘73% of IT executives are influenced in their decision making by social networks.’ – SocialCast A growing and active millennial presence in the workforce has made social media marketing an essential tool for B2B marketers. Providing an engaging and helpful social experience can influence customer behaviour and purchasing decisions. Partners slow to jump on the…

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Marketing transformation in practice

‘Maintaining the status quo will be a failing strategy for IT solution providers.’ – IDC: Partner of the future, 2015   In a market facing constant evolution, the IT industry needs to be flexible and open to change. To remain competitive, Microsoft partners are committing to iterative marketing transformation.   Connecting with prospects before they…

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5-minute guide to getting qualified registrations for your next event

Events and webinars are great for engaging customers in your industry. But often, prospects who initially show interest become disengaged before the big day. Why? Because they aren’t qualified event registrations. To change this, you need to focus on attracting people who are genuinely interested in your services and point of view. Here are a…

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5-minute guide to creating content that’s too good to ignore

There are 27,000,000 pieces of content shared every day. So, what can you do to ensure your blog, webinar or infographic is seen and shared by the right people?   Creating remarkable content is every marketer’s goal, but to begin you need to know what the term ‘remarkable’ actually means. Content marketing isn’t about building…

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5-minute guide to improving your SEO

‘88% of IT buyers use search as the starting point in their decision-making journey’ according to research by IDG.   A savvy marketer will recognise the opportunity in this statistic. An effective partner marketing strategy uses SEO to ensure your website appears in relevant customer queries.   Whether you are new to SEO or need…

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5-minute guide to effective PPC on LinkedIn

LinkedIn is more than a networking tool. For partners looking to make the move to modern marketing, it’s also a great way to advertise to potential prospects. Pay-per-click (PPC) advertisements can increase both brand awareness and the quality of website traffic. In this 5-minute guide, we’ll show you how to set up effective PPC on…

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5-minute guide to creating must-read marketing emails

Email remains one of the most useful tools in a marketer’s toolkit. In fact, 73% of millennials say they prefer to receive communications from a business via email. So how can you create must-read marketing emails that stand out in your customers’ inboxes? Email marketing has come a long way since the early days of…

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11 Must-use modern marketing tools for Microsoft Partners

A modern marketer is only as good as the tools they use. For partners looking to transition to a modern marketing strategy, a well-stocked marketing stack can help you track and improve ROI.   Of course, not all marketing tools are created equal. Knowing which ones will provide clear insight and a simple user experience…

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