The customer won’t listen: advice for modern marketers

In 1987, The Smiths released a compilation album, The World Won’t Listen. The title was born from Morrissey’s frustration that the band hadn’t reached the mainstream success he wanted. In the UK, it reached number two in the charts. People who already listened to The Smiths loved The World Won’t Listen. But the critics didn’t….

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Kainos in the Spotlight: UK Country Partner of the Year 2018

It’s that time of year again – the Microsoft Partner of the Year Awards, where we showcase the excellence that our partners have demonstrated over the past year by showcasing them across the globe, and we’d like to further congratulate our 2018 UK Country Partner of the Year, Kainos, on their fantastic award. Founded in…

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Don’t Perspire at Inspire

By Sarah Croxford, Enterprise Channel Manager, Microsoft UK. I have been asked many a time by partners, “How do I make a success of Microsoft Inspire?” “It’s a big investment, how do I justify it?” Having been to several WPC and Microsoft Inspire events I thought I would share some guidance for partners as to…

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5 ways you can get more from the Microsoft Partner Network

This is one for your bookmarks. It can be tricky to know where to get started with the Microsoft Partner Network (MPN). It’s full of resources – everything we think you’ll need to train your employees, impress your customers, and boost your profits. With so much going on, we wanted to put together the ultimate…

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Don’t miss the obvious cloud back-up opportunity

  At a border between countries, a customs officer stops a truck driver. She suspects he’s smuggling something. She checks the truck top to bottom. She gets the dogs to sniff around. She opens all the cargo. She finds nothing. Every week, the same truck driver drives a truck through the border. Every week, the…

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Webcast with Melissa Mulholland on 21st June, 4pm – Exclusively for UK Partners

Increasing Microsoft Partner Profitability: Disrupting Business Models via The Cloud Access the broadcast here. Join us on 21st June at 4pm for an exclusive chance to hear from Melissa Mulholland, Microsoft’s worldwide lead driving partner strategy and business development, focused on accelerating profitability. In this web broadcast, exclusive for Microsoft Partners in the UK, Melissa…

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Microsoft Future Decoded 2018

  As Joe Macri (VP, One Commercial Partner UK) announced at Microsoft Partner Days, Microsoft Future Decoded will again return to the ExCel London from the 31st October until the 1st November 2018. The Microsoft UK headline event has grown from strength to strength over the last few years, and this year we have continued…

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The Cloud Dream: how to strike gold selling the cloud

  In the gold rushes of the 19th century, everyone thought they could get rich quick. It was the California Dream. Men. Women. Families. Businesses. They heard fantastic stories of fortune, and they wanted a piece of the action. They sold their homes and possessions to move across the country, and sometimes even further -…

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Wish you were here? How to sell collaboration with scenarios

  You might have seen it on TV. On Saturday mornings, tens of thousands of fans fill the arena. The green flag falls. Dozens of cars drive inches apart at 200 miles an hour, banking through hundreds of 30-degree left-hand turns. This is NASCAR, and it’s two days of adrenaline-fuelled excitement, 36 weeks in a…

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