How to get retailers to buy in to digital

The UK retail industry is changing. Traditional ‘brick-and-mortar’ stores are struggling, with 15 store closures a day during the first half of 2016. This trend has continued in 2017, as retail sales continue to drop due to rising prices. Even Christmas sales have been in decline for the past four years.   ‘This is the…


20 modern marketing terms all Microsoft partners need to know

  As a senior leader in an IT firm, you know the difference between a CEO and a CFO. But do you know your CTR from your CTA? With revenue marketing changing the way we sell, keeping up with new terminology can be a challenge. Don’t worry – we’ve got you covered. Here’s your cheat…


Growth through partnership: How ISVs bring value to your business

The IT industry has become more competitive in the last few years. With businesses offering similar products and various IT platforms becoming available, the market has become crowded. It’s getting harder to communicate a unique selling proposition.   Because of this, it has never been more important to think ‘outside the box’.   No business…


Microsoft Future Decoded Sponsorship Opportunities

  Microsoft Future Decoded will again return to the ExCel London from the 31st October until the 1st November 2017. The Microsoft UK headline event has grown from strength to strength over the last few years, and this year will be no different – with two full days of inspiring content designed for both business…


2017 Microsoft’s Partner of the Year Winners and Finalists

Microsoft Inspire is just around the corner and it is already shaping up to be our best partner conference yet. We are very proud to announce the list of UK partners who have been recognised as the 2017 Microsoft’s Partner of the Year Winners and Finalists. We’d like to take this opportunity to congratulate all…

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7 Reasons why you should attain a gold cloud competency

We often get asked by partners how they can take advantage of their Microsoft partnership to achieve even greater business success and increase their visibility within the channel. My key recommendation would be to build an action plan to attain a gold cloud competency and join our elite tier of Microsoft partners. There’s no denying…


Connecting with Microsoft

Through the Microsoft Partner Network, we’re committed to providing our partners with the resources and support needed to build and sustain a profitable cloud business. To help navigate your way through the resources available, we have compiled this online guide to highlight the key ways to connect with the UK MPN community, access the tools…


Journey to the cloud

By Stuart Nielsen-Marsh, Director of Microsoft Cloud Strategy, Pulsant   Serving more than 4,000 customers across multiple industries, Pulsant is one of the UK’s leading providers of hybrid cloud solutions with a core focus on network connectivity, security and integration. The company operates an interconnected fabric between its 15 datacenters and other hybrid cloud services…


7 key learnings from working in the Microsoft Partner Team

by Tom Ridges, Microsoft Partner Technology Strategist   Today officially marks 18 months since I started my journey, not only with Microsoft, but on the other side of the partner fence. Despite working exclusively at Microsoft Partner organisations for the last 8 years or so, there was so much I didn’t know about working effectively…

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