Across the 3 sessions we will be addressing all aspects of digital marketing, including how to get buy in from the rest of your company as we talk about marketing moving from a cost centre, to a revenue generator.
Session 1 – Learn
What is digital marketing and why is it so important? Take a look at the Cloud buyers journey and how to align your marketing efforts to this journey.
Session 2 – Plan
Understand the different types of marketing, and how they align to the various stages of the Cloud buyers journey including the differences between acquisition vs nurture.
Week 3 – Take Action
This session will look at measuring results and adapting campaigns as you go, including a deep dive on Microsoft’s lead generation tool Pinpoint
As part of this series, we will also be covering:
- Social Content Syndication Resources
- Pinpoint Marketplace
- Smart Partner Marketing
- ModernBiz Hub