The Partner of the future: what is the impact of the Microsoft partner community?


At Microsoft UK we are incredibly proud of our partner ecosystem and the role you all play in helping our customers have great experiences with Microsoft products and services.

We are conducting our very first impact study which we hope will provide valuable insights into the contribution Microsoft has on the British economy alongside our partners. With a survey designed to collect valuable insights from our partners about the forces shaping the new way of doing business, the speed in which our partners are adapting, and the economic impact of promoting IP-led services and solutions in the United Kingdom.

This study not only covers the economic impact to the UK but also will provide you with a local benchmark for your organisation across sales, marketing and technical skills and may assist in discovering other areas of opportunities in the local market.

We need your help!

You may have received an email from jyap@capitalis.com.au - the agency that is conducting this study on behalf of Microsoft, inviting you to participate. If you are keen to participate and have not yet received an invitation click here to receive your personalised URL. Please click on the link and follow the instructions once you have received the invitation. The survey will take approximately 20 minutes to complete. You will need knowledge of your company’s financial records for FY15. Please forward this invite to someone else in your company if you feel they would be better placed to complete the survey. We understand the time pressures all of you are facing and, as the success of this research is heavily dependent on your input.

A report, outlining the results of the survey will provide participants with a rich source of benchmarking information and current market insight via a comparative analysis of various business elements impacting the “partner of the future”. As a gesture of appreciation, this report (valued at £250GBP) will be shared with all partners who contribute to this research.

To say thank you for your time invested we are offering those who complete the survey the chance to win, via a game of skill, one of three tickets to the Worldwide Partner Conference 2016 (WPC) valued at $1995USD per ticket.

We'd love your input to help us better shape our partner eco-system so thank you in advance for participating.

Please note: this research is being conducted on behalf of Microsoft by Capitalis, a strategic marketing consultancy, who have been partnering with Microsoft for over 10 years. The information you provide will be treated as strictly confidential by Capitalis, and personal and company-specific data will not be shared with any third party, including Microsoft. Only non-identifiable, aggregated data will be shared with Microsoft, Microsoft’s Partners and more broadly.

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