Microsoft Distributor Managed Partners line up now 180 strong in order to meet demand for new Surface products

With the recently launched Surface Pro 4 and Surface Book set to become available in the UK on 18th February, Microsoft has recruited a further 117 partners to ensure these exciting new devices reach the hands of businesses as soon as possible.

The additional Distributor Managed Partners (DMPs) will supplement 63 recruited at the end of last year and Microsoft’s existing 13 UK Authorised Device Resellers (ADRs). This will enable customers to choose from a greater number of partners, many of which specialise in certain vertical sectors.

Pauline Yau, UK Commercial Surface Lead Microsoft UK explains: “The expansion means that we will be able to better satisfy the demand from partners to resell Surface. The new Surface devices have caught the imagination of businesses and other organisations, particularly in the education sector. The expanded partner line up means they’ll be able to buy Surface from a greater range of providers, many of which have industry specific expertise.”

DMPs will buy via Microsoft Distributors, one of which is Tech Data. Its Commercial Director David Watts comments: “Surface Pro 3 and 4 plus Surface book are bringing alive the Windows 10 experience in a functional and very desirable format. Surface devices are a key part of our Windows device strategy and the momentum and demand being generated in the reseller market is really exciting.  The new devices have wide adaptability to a number of businesses cases and this new partner line up will expand the number of end user markets.”

‎Raj Pandya, Head of Commercial Management at Ingram Micro adds: “We are really excited here at Ingram Micro with the momentum we are seeing with Microsoft Surface and Windows 10. There is high demand from Education, Local and Central Government, Healthcare, Finance, Media and Design and Legal sectors to name just a few. We look forward to capitalising on these opportunities through the new DMP partners, as well as the existing Microsoft Surface community. At Ingram Micro we are looking to grow with the opportunity and we are making investments to ensure we can fulfil all opportunities with our Microsoft Surface community as well as the whole Microsoft proposition.”


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