In modern business, being active online is imperative to success. A business’s digital presence acts as its ‘shop window' and is where prospects form their first impressions. With roughly 9 out of 10 people viewing a business’s website for due diligence as part of the purchasing process, it’s clear that maintaining a strong digital presence is paramount.
Most businesses recognise the potential that digital offers. According to a recent survey conducted by The Fast Company, 93% of businesses incorporated digital into their marketing plans for 2014. However, many of the partners that come to us need help to build their digital marketing strategy. It’s often the case that they’ve ‘dabbled’ a little, but are lacking a structured and robust digital marketing strategy. Many feel overwhelmed by the number of digital channels or simply just don’t know where to start.
To help partners experience the opportunities digital offers, the Microsoft Marketing Made Easy (MMME) Team has been working with partners to maximise campaign effectiveness and revenues with digital strategies such as social media, web content enhancement, and online advertising.
“We had developed an initial strong brand presence with LINKFresh but were unsure as to how we could cost effectively take it out to a broader target audience. We knew that social media could help us bridge that gap, we just didn’t know how. Thankfully MMME did!” LINKFresh Marketing Manager
MMME will be running FREE Digital Drop in Clinics at WPC 2014 (in the UK Lounge) to help you by:
- Assessing your online reputation and presence
- Discussing your digital marketing objectives and experiences
- Offering tips and guidance on how to maximise your current digital assets
- Making recommendations on other digital marketing tactics in order to drive further awareness and demand
To book your slot at WPC or to arrange a meeting with the team, simply email firstname.lastname@example.org.