Addressing the digital skills gap

“We believe a fourth industrial revolution is under way – one driven by the transformative power of cloud technologies,” Cindy Rose, Microsoft UK Chief Executive.   Those who attended the UK Regional session at Microsoft Inspire will have heard Hugh Milward, Microsoft UK Director, Corporate External & Legal Affairs, echo this statement. Driven by the…

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11 Must-use modern marketing tools for Microsoft Partners

A modern marketer is only as good as the tools they use. For partners looking to transition to a modern marketing strategy, a well-stocked marketing stack can help you track and improve ROI.   Of course, not all marketing tools are created equal. Knowing which ones will provide clear insight and a simple user experience…

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GDPR compliance: What it means, and how partnering with ISVs can get you there

The General Data Protection Regulation (GDPR) is the European Union’s new data protection law. It replaces the Data Protection Directive, which has been in effect since 1995. While the GDPR preserves many of the principles established in the Directive, it is a much more ambitious law. Among its most notable changes, the GDPR gives individuals…

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Black Marble brings Digital Transformation to the Enterprise

By Black Marble, Microsoft Inspire 2017 Headline Sponsor    At Black Marble, we’re proud to be a Microsoft Partner, to hold 5 Gold Competencies, as well as the accolade of one of the few UK HoloLens Readiness Agencies. Our pioneering team can bring your projects to life, making digital transformation a reality: for you, your…

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Vuzion: What we learnt from Microsoft Inspire

By Vuzion, Microsoft Inspire 2017 Headline Sponsor  What a week of discovery, learning, networking and partner celebration!   As the Vuzion Team at Inspire, we’ve had a truly inspirational week. With so much going on and so much to take in, it’s been hard to summarise what we’ve learnt in the space of a blog…

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Microsoft Inspire UK Regional Session: Partner Growth

The fourth and final day of Microsoft Inspire featured our UK regional session. Hosted by Glenn Woolaghan, Partner Development Lead, and Laura Bouchard, Partner Sales Director, the session focussed on partner growth, specifically around the market opportunity, Microsoft and partner investments, and partner success. The theme of the session was the Partner Growth game, featuring…

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Microsoft Inspire Day 3: The Challenges of our time

Day 3 of Microsoft Inspire, and our final Vision Keynote for the week, focussed around the challenges of our time, and the opportunities that we can address together. Microsoft President and Chief Legal Officer Brad Smith led the session, discussing topics such as the political instability and threats in cyber security that we are currently…

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Microsoft Inspire Day 2: Empowering people though technology

Following on from yesterday’s keynote, day two of Microsoft Inspire brought us back to Microsoft’s mission to ’empower every person and every organization on the planet to achieve more’.   The session started by showcasing some inspirational examples of how technology can empower people to turn ideas into reality, and how curiosity is the key…

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Microsoft Inspire Day 1: Digital Transformation

At the core of today’s opening Vision Keynote at Microsoft Inspire was simplification – how we make it easier for our partners to do business with us, connect with customers and expand into new markets.   Dedicated to partner success   Ron Huddleston, CVP, Microsoft One Commercial Partner, shared how the team are transforming the…

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5-minute guide to writing the perfect marketing persona

Most marketers already know it’s essential to determine a target demographic before launching a campaign. But writing the perfect marketing personas can take this process one step further.   Marketing personas enable a more accurate approach. If your blog posts and offers are only relevant to 1 in 10 of your target demographic, then you’re…

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