Day 1 at Microsoft Partner Days

Day 1 of our first Microsoft Partner Days was all about Azure. Laura Bouchard, Enterprise Sales Director for Microsoft UK, kicked off the opening keynote by recapping on the purpose of Partner Days:   1) Educate partners on the Microsoft solution areas   2) Highlight the opportunities available   3) Connect you with the key…

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Upcoming Azure technical briefings

Our technical team have been out and about across the UK meeting with software companies, talking about Azure and the journey to cloud. The briefings we have run have explored the various aspects of the journey that many people have encountered in their to move to the cloud:   Lift and shift to get onto…

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Marketing transformation in practice

‘Maintaining the status quo will be a failing strategy for IT solution providers.’ – IDC: Partner of the future, 2015   In a market facing constant evolution, the IT industry needs to be flexible and open to change. To remain competitive, Microsoft partners are committing to iterative marketing transformation.   Connecting with prospects before they…

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Making business with Microsoft simpler

Whether you are new to Microsoft, or an existing partner, we want to make partnering with us as easy as possible. That’s where the UK Partner Concierge service comes in. With two core UK based teams, Partner Concierge and Marketing Concierge, you can get the support you need and access the resources and knowledge to…

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5-minute guide to getting qualified registrations for your next event

Events and webinars are great for engaging customers in your industry. But often, prospects who initially show interest become disengaged before the big day. Why? Because they aren’t qualified event registrations. To change this, you need to focus on attracting people who are genuinely interested in your services and point of view. Here are a…

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Connect, grow and evolve with Microsoft

  Market opportunity and Microsoft investments were two key themes in the UK regional session at this year’s Microsoft Inspire. Driven by digital transformation, the market opportunity in the UK is set to be $55 billion, and with the new One Commercial Partner organisation in place, we are continuing to invest in the partner ecosystem…

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5-minute guide to creating content that’s too good to ignore

There are 27,000,000 pieces of content shared every day. So, what can you do to ensure your blog, webinar or infographic is seen and shared by the right people?   Creating remarkable content is every marketer’s goal, but to begin you need to know what the term ‘remarkable’ actually means. Content marketing isn’t about building…

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ISV partnerships: Help utilities with digital transformation to expand your reach and revenue

Utility companies face huge pressure from the public (and regulators) to use more renewables and decentralize the sourcing and production of energy. Not only that, but attitudes and expectations around service delivery have changed. Customers expect energy companies to work for them. They no longer want to be at the mercy of bureaucratic processes and…

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5-minute guide to improving your SEO

‘88% of IT buyers use search as the starting point in their decision-making journey’ according to research by IDG.   A savvy marketer will recognise the opportunity in this statistic. An effective partner marketing strategy uses SEO to ensure your website appears in relevant customer queries.   Whether you are new to SEO or need…

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Pathway to profitability: ISVs can help partners differentiate in transport and logistics

Digital transformation in Transport and Logistics presents a big opportunity for partners. Industry 4.0 is here and T&L executives are realising they can’t just ‘keep on trucking’. Passengers are in the driver’s seat now, and they’re bulldozing entire business models.   ‘Business as usual’ is no longer good enough.   Customers expect flexible, on-demand ‘mobility…

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