Microsoft at World Economic Forum Annual Meeting: Real Impact for a Better Tomorrow

By Lori Harnick, General Manager, Citizenship and Public Affairs Microsoft’s attendance at the Annual Meeting of the World Economic Forum in Davos-Klosters, Switzerland is a tradition that was started by Microsoft Co-Founder and Chairman Bill Gates. It’s an opportunity for us to participate in an international dialogue about the world’s most pressing economic and social…


BSR’s Aron Cramer talks about trust in business

Last week I had the opportunity to catch up with Aron Cramer, CEO of Business for Social Responsibility following Richard Edelman’s session on the findings of the latest Edelman Trust Barometer. Aron was kind enough to share his views on the importance of trust for businesses today. Watch the video and share your thoughts on…

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Survey finds that consumers expect public-private partnership

Things are underway here in Davos at the 2011 Annual Meeting of the World Economic Forum and an interesting theme seems to be emerging. That theme is trust – trust in institutions – government, business, the media and NGOs. PR firm Edelman has been measuring trust for 11 years and earlier this week I attended…

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