Reputation and Corporate Citizenship

The Reputation Institute has released the results of a study that interviewed 47,000 consumers across 15 countries to discover the impact of Corporate Social Responsibility (CSR) on their perceptions of a company and its products.

Kasper Ulf Nielsen, executive partner at the Reputation Institute’s commented in a report in Forbes:

“CSR speaks to who the company is, what it believes in and how it is doing business… Companies that are able to get recognition for the softer sides of their business are on the right path to building a sustainable business for the future.”

As part of the study, the Reputation Institute ranked the top ten corporations with the best CSR reputations. Along with Microsoft, Google, Disney, BMW, Apple, Mercedes-Benz, Volkswagen, Sony, Colgate-Palmolive and the LEGO Group made the top ten.  You can find out more about the study here.

Microsoft’s approach to corporate citizenship

At the recent COMMIT!Forum in New York, Dan Bross, senior director of Citizenship & Public Affairs at Microsoft, provided a brief overview of Microsoft’s approach to corporate citizenship, from our YouthSpark initiative to our commitments on carbon neutrality and human rights.

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