A think tank for the ages creates Goodness Engine

What would it look like if you could gather a group of advanced social media minds, search engine marketing experts, rock star product designers, and platform evangelists from the likes of Facebook, Twitter, Bing, Google, Microsoft, REI, and WebTrends in one room?

Sounds like a party for the ages, but more importantly it creates a think tank that can produce compelling ideas on solving some of the toughest challenges that nonprofits face online. Working with DonorsChoose.org, the group discussed how to most effectively use online tools and processes for maximum impact.

The result? A free eBook called the Goodness Engine: Driving Greater Social Impact in the Digital World” has been created to help other nonprofits learn about a whole range of topics from driving online traffic to creating dynamic content and managing online engagement. Feel free to share this eBook with anyone you think it could help!

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