#UpgradeYourWorld: Changing the World, a Child at a Time




Save the Children is an organisation that lives by its name: to save children’s lives.

Every day, its legion of staff and volunteers work hard to transform children’s lives and help shape the course of their future. Microsoft collaborates with Save the Children in its #UpgradeYourWorld initiative to help the nonprofit realise its vision for a world where every child has the right to survival, protection, development, and participation.

Let’s take a closer look at how this global nonprofit is changing the world, one child at a time.


Who are they?


Founder of Save the Children, Eglantyne Jebb

What started out as a fund to feed children facing starvation after the First World War by social worker Eglantyne Jebb in 1919 grew to be the world’s leading independent organisation for children. Today, it serves over 120 countries, saving children’s lives, fighting for their rights, and helping them fulfil their potential through a variety of programmes and initiatives.


How are they doing it?

Jebb had always used many innovative fund-raising techniques—from page-length advertisements in newspapers to mass advertisement campaigns which involved doctors, lawyers, and other professionals—that were unheard of during its days. The result? She raised the equivalent to £8 million in today’s money by the end of the year.



The MaMoni project in 15 sub-districts of north-east Bangladesh aims to improve maternal and newborn health. The project is supported by Save the Children, local organisations and community leaders. (Photo by Shafiqul Alam Kiron)

And this tradition has been carried on ever since. Over the years, Save the Children organised a multitude of ground-breaking campaigns, programmes, and initiatives that span across humanitarian aid, health and nutrition, education, child protection, children’s right governance, and advocacy, touching the lives of many children and achieving sustainable results.



Rewrite the Future was awarded Outstanding Innovation in Education by the Qatar-based World Innovation Summit for Excellence (WISE)

For instance, its first global campaign Rewrite the Future, aimed at delivering quality education to children affected by conflict and emergencies, won an Outstanding Innovation in Education award for its global impact, having surpassed its target of improving educational standards for eight million children by reaching over 10 million in 2008.

The nonprofit also utilised evidence-based approaches to tackle life-threating conditions. Since 2010, Save the Children has trained nearly 400,000 health workers, reaching 50 million children and mothers in 2013 and playing a key role in reducing child deaths from 12 million to 7.6 million a year.


What are they doing with Microsoft?


 Microsoft is partnering with Save the Children to give every child what they deserve: a strong start to a successful future. As part of #UgradeYourWorld, Microsoft will be providing children with the materials, early learning, and quality preschool they need to succeed and potentially transform their lives.



Save the Children believes that there is always more to be done.

Learn more about Save the Children and its partnership with Microsoft here. Want to invest in a better future for a child in need? Get involved today.


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