More than a decade into the Social Web, mathematicians and social scientists have had ample time to study how, when and why online individuals engage with nonprofits on social networks such as Facebook, Twitter and Instagram. Most nonprofits are not yet aware of the scientific data about online social behaviour, but once learned, nonprofits can significantly improve their use of social networks to communicate their mission and programmes and fundraise online.
Based on the math and science of social media, this webinar will feature 20 tips and tricks to maximize engagement on social networks. Topics include how to:
- Post on Facebook to maximize likes, comments and shares
- Format the perfect tweet
- Create visual content to optimize your presence on social networks
- Create video content that followers want to watch
- Format blog content to most effectively communicate your nonprofit’s success stories