The Social Web has dramatically changed how non-governmental organizations communicate with supporters, donors and volunteers. Even though a large percentage of NGOs in South Asia now regularly use social media in their online fundraising and communications campaigns, few social media practitioners in the NGO sector have been properly trained on how to best utilize sites such as Facebook, Twitter, YouTube and Flickr. Many organizations are making simple mistakes that are draining their social media Return on Investment (ROI) – the good news, however, is that these mistakes can be easily fixed.
This webinar begins with laying a foundation for understanding the role of social media in the context of Web 1.0 (The Broadcast Web), Web 2.0 (The Social Web), and Web 3.0 (The Mobile Web), and then moves on to highlight five of the most useful best practices for managing and maintaining social media campaigns. The webinar then closes with an exploration of social media ROI, and introduces a simple system on how to track and report on results.
Date: Wednesday, 12 December 2012
Time: 11:00 am – 12:00 pm (Indian Standard Time)
Presented By: Heather Mansfield @ Nonprofit Tech 2.0
Please Note: This webinar is sponsored by Microsoft Citizenship Asia Pacific. To be alerted of future webinars offered free to NGOs, please subscribe to the Microsoft Citizenship Tech4Good e-Newsletter.