Mobile Communication is the New Normal


How often do you use your mobile phone? According to IDC research, there are more than 5.9 billion mobile subscribers in the world today, and last year alone, total smartphone shipment volumes reached 491.4 million units. Growth in the mobile market is led by China and India, which now accounts for more than 30 percent of world subscriptions. Given these statistics, one could argue that if your nonprofit does not have a mobile strategy, you're missing out on a huge opportunity to connect with your beneficiaries, donors, volunteers and other stakeholders. Read on to learn more about the role of mobile in social change.



Wireless Technology for Social Change
The UN and Vodafone Foundations produced a white paper which provides an overview of trends in mobile use in the nonprofit sector. Case studies span the globe showing innovations in global health, humanitarian assistance and environmental conservation.
Trends in NGO Mobile Use

• The Potential of Mobile for Nonprofits

In this TEDTalk, Paul Conneally of the International Federation of the Red Cross and Red Crescent Societies shares his perspective on digital humanitarianism which developed in the wake of the Haiti earthquake in 2010. Examples of the power of mobile span the globe and show the future potential of mobile tech to allow humanitarian and other nonprofit organizations to empower grassroots communities, and deliver results faster and cheaper than ever before. (TED, a nonprofit started in 1984, is devoted to Ideas Worth Spreading, bringing together people from three worlds: Technology, Entertainment and Design.)
Watch this TEDTalk

• Why & How Nonprofits are Using Text Messaging

Text messaging can be a far-reaching tool for immediate engagement. This paper provides an analysis of mobile advocacy and mobile fundraising metrics through a benchmarking survey written by M+R Strategic Services and
Non-Profit Text Messaging Benchmarks

Interested in reading these articles in another language?
Try Bing Translator:



The Potential of Windows Phone
Windows Phone 7.5 delivers smarter and easier mobile apps, web and communication.
Discover the Windows Phone

Explore how to use Microsoft Office on Windows Phone and how to save to the cloud using Skydrive in
Using Office on the Windows Phone

• Skype on your Windows Phone

Make and receive voice/video calls and instant messages to anyone else using Skype on your Windows Phone. Use your Skype account for free at home, at work or on-the-go (WiFi connection or mobile data plan required). Read this article and download the Beta app for your phone.
Download the app
Skype for Windows Phone available now

• Mobile Fundraising for Nonprofits

The Nonprofit Technology Network (NTEN) discusses the mobile options available to nonprofits for fundraising, such as SMS/text donation systems, building your own native app, developing a mobile website, and using embedded mobile web apps to improve constituent and donor engagement.
Pros & Cons of Mobile Fundraising



Microsoft Connection Days
Get together with other nonprofits in your community to learn about the latest and greatest technology for the sector by attending a Microsoft Connection Day.

Upcoming dates:
Monday, 14 May 2012 – Taipei, Taiwan
Friday, 18 May 2012 – Hualien, Taiwan
Tuesday, 29 May 2012 – Bangkok, Thailand
Wednesday, 30 May 2012 – Hong Kong, China
Friday, 15 June 2012 – Seoul, Korea

• Connecting Up 2012 Conference

As nonprofits continue to look at new ways to innovate in all aspects of their organizations, Connecting Up 2012 will be a conference not to miss.

Technology, Social Media and Marketing for Not For Profits and Charities
Tuesday, 1 May - Thursday, 3 May 2012
Doltone House, Darling Island Wharf, Sydney
To view the full program and to register, visit Connecting Up

For more information contact Microsoft's Corporate Citizenship team.

Do you know about a technology-focused event in your area that would benefit your nonprofit peers? Let us know by emailing 


Comments (0)

Skip to main content