The following post is from Yusuf Mehdi, corporate vice president, Xbox Marketing, Microsoft
The release of January NPD Group data today provides a chance to reflect on the success of Xbox One. We are incredibly humbled and proud to see Xbox One continue to be the best launch of an Xbox in our history. Comparatively, Xbox One consoles have sold at a rate of 2.29 times faster than Xbox 360 in the U.S. in the same timeframe for the first three months on the market. From our blazing start out of the gate, we have continued to see Xbox One delight fans in 13 markets around the world, with many more markets to come this year.
More importantly, it is gratifying for our team to see Xbox continue to prove it’s the best place to play games. January NPD Group figures released today revealed Xbox* sold the most games across all console platforms in January with 2.27 million units sold, making up 47 percent of software market share. Fans continue to show their excitement for new generation Xbox One games, with U.S. consumers purchasing an average of 2.7 games per console since launch. This amazing success is due in large part to our unrivaled games lineup, first class Xbox Live multiplayer games service and a platform for game developers that offers unique capabilities such as Kinect and Xbox SmartGlass.
During the month of January, Xbox* held five of the top 10 spots on the console game title list in the U.S.: “Battlefield 4,” “Call of Duty: Ghosts” (Xbox 360 and Xbox One), “Grand Theft Auto V” and “Minecraft.” Gamers love Xbox and our community has never been more vibrant on the industry-leading Xbox Live service. Since launch, over 2.6 billion global Gamerscore has been achieved, 165 million global achievements have been unlocked and 130 million global Game DVR clips have been uploaded.
We’re just getting started. Our team couldn’t be more excited for the upcoming launch of “Titanfall,” which is exclusive to Xbox One, Xbox 360 and PC. Recently called the “most important game in years,” a “game changer” and “system seller,” “Titanfall” has been heralded for its “spectacular action,” termed a “ridiculously good looking game,” and the “most exciting shooter in years.” For people who haven’t purchased Xbox One, we believe “Titanfall” will be the energizer to launch a new generation of gameplay.
In addition to being the best place to play games, we also had a goal to create an all-in-one entertainment device that brings new and unmatched entertainment capabilities worthy of a next generation console. We’re pleased to see that goal bear out as our global fans use Xbox One in incredible ways at rates we’ve never seen before:
- We’ve seen over 740 million hours of fun on Xbox One across games, apps, and TV.
- Our top apps showcase the diversity of entertainment enjoyed on Xbox One, including TV, Upload, Internet Explorer, Game DVR, Netflix, YouTube, Skype, Xbox Video and Blu-Ray player.
- People are seeing the benefit of Kinect, with over 685 million speech commands used to navigate Xbox One, including 20 million commands of “Xbox, Record That” alone.
- Xbox One connects families and friends in unparalleled ways. Over 1 million people have launched Skype on Xbox One, discovering the brilliance of large screen communication every day.
These are just a few of the reasons that we are energized and motivated to continue to deliver breakthrough experiences for our fans. In fact, last week, we announced new product features and updates coming soon in our first product update, with significant new features for our multiplayer and party systems in March – along with a host of new developments we’ll share in the coming weeks. We are committed to delivering continuous innovation – the best games and entertainment, the best multiplayer, and the best community – and the only all-in-one entertainment device. Best of all, it is an incredible time to be a gamer and in the industry. The new generation of consoles all up are off to an unbelievable start. We’re honored to bring a unique and fresh perspective with Xbox One.
All NPD data from NPD Group (January 2014); other data is Microsoft internal data
*Across Xbox One and Xbox 360