Xbox 360 maintained its lead in the U.S. console market during August, marking the thirty-second consecutive month it took the number one spot.
According to The NPD Group, a market research firm, Xbox 360 sold 96,000 units, more than any other console in the U.S. during August.
August highlights from The NPD Group include:
· Total retail spend on the Xbox 360 platform, including hardware, software and accessories, reached $213 million, the most for any console in the U.S.
· Xbox 360 held six of the top 10 console game titles including: “Saints Row IV,” “Madden NFL 25,” “Payday 2,” “Tom Clancy’s Splinter Cell: Blacklist,” “Minecraft” and “Disney Infinity.”
Looking ahead, we recently announced that Xbox One will be available Nov. 22 in 13 markets – Australia, Austria, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, New Zealand, Spain, the United Kingdom and the U.S.
After 12 weeks on the market, preorder sales of Xbox One are still trending as double that of Xbox 360 during the same time period. As a result, a limited number of additional Xbox One Day One consoles are now available for preorder.
As Yusuf Mehdi, Xbox corporate vice president of marketing, strategy and business, mentioned last week, Xbox One is proving to be the best place for games, with our exclusive titles winning more than 100 awards at E3 and driving preorder increases of 200 percent in European markets after gamers first played our blockbuster line-up at gamescom.
We look forward to showing off more of these incredible gaming experiences on the show floor at the Tokyo Game Show, which runs from Sept. 19 to 22.
We will continue to share more details on Xbox One in the coming months. Be sure to check out Xbox Wire for the latest Xbox One and Xbox 360 news.
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Posted by Jeff Meisner
Editor, The Official Microsoft Blog