Daily Update, Oct. 17th – Microsoft Acquires MarketingPilot & Launches WOWZAPP 2012 Hackathon

Two stories out of Microsoft today:

· Microsoft announced today that it has closed on the acquisition of MarketingPilot. MarketingPilot provides integrated marketing management solutions that allow organizations to better understand their customers, manage and streamline marketing operations and create automated and measurable multi-channel marketing campaigns. This acquisition will accelerate Microsoft’s ability to better meet the needs of CMO's through rich business intelligence, and better enable marketers to successfully plan, execute, monitor and optimize customer interactions across digital, social and traditional channels, and measure ROI.

· Registration has launched for Microsoft’s WOWZAPP 2012, Worldwide Hackathon for Windows, which will take place Nov. 9–11 in more than 30 locations worldwide. Students and other types of developers across countries such as India, Pakistan, Malaysia, Vietnam, Turkey, Finland, Chile and Greece will work in teams to develop apps that will be published and available for download in the Windows Store. At the events, students will be provided with the resources they need to build their apps, such as Visual Studio 2012 Express for Windows 8 and a free Windows Store registration code, both available through DreamSpark.

Posted by Jeff Meisner
Editor, The Official Microsoft Blog

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