Today, we kicked off two marketing campaigns designed to clearly highlight the customer benefit of Microsoft products/services compared to the competition; one focused on our private cloud solution and the other on our Microsoft Dynamics CRM offerings. Both have some great content worth reviewing, and I expect the private cloud video in particular will generate a fair amount of attention – there is something about a guy with a mustache – either you love it or you hate it.
Those not “stuck in the past” may have noticed that we’ve been having some fun and taking a more pointed tone in some of our communications of late. You know, things like pointing out the truth about Google FISMA certification and some interesting e-mail practices, highlighting our advantages in CRM versus SalesForce.com, using fish to demonstrate how much faster IE9 is than the competition, using Twitter to talk about IP issues and giving our opinion on the meme of a “post-PC” world. Heck, we’ve been doing this for a while. You can go back to 2003, when we launched our Get the Facts campaign to clarify the facts behind much of the then Linux v. Windows dialogue for another example. Or one of my very early favorites – the “million dollar mug” we used to tweak Oracle at Comdex years ago.
So Tad is in good company, and you can expect to see us continue to find ways to tell our story, on our own and against our competitors, especially where there is a gap between perception and facts, using ads, tweets, video, infographics, and, we hope, more than a dash of humor. And if you want to know more about Microsoft and the cloud, read this feature story on the Microsoft News Center.
Posted by Frank X. Shaw
Corporate Vice President, Corporate Communications, Microsoft