Xbox 360 was the highest-selling video game console in March, according to NPD Group, an independent market research firm. Xbox 360 has been the number one selling console in the United States for nine out of the last 10 months.
Xbox 360’s success last month and over the last several months was driven by strong console and software sales, as well as ongoing consumer demand for Kinect, the fastest selling consumer electronics device, according to Guinness World Records.
March highlights from NPD Group include:
• Xbox 360 sold 430,000 units in March, maintaining the number one console spot for the third month in a row.
• Xbox 360 console sales were up 28 percent year over year, the largest growth of any current generation console on the market.
• Total retail spend on Xbox 360 platform (hardware, software and accessories) reached $457 million, still the highest among current generation consoles.
• During the month of March, four of the top ten console game titles were for Xbox 360 including: “Homefront,” “Dragon Age II,” “Crysis 2,”and “Call of Duty: Black Ops.”
Microsoft expects this momentum to continue throughout 2011. In the coming months, Xbox 360 owners can look forward to the arrival of Kinect-enabled Netflix and Hulu Plus as well as a diverse catalog of new games.
Posted by Jeff Meisner
Editor, The Official Microsoft Blog