Customer Lifecycle, Consumer Lifecycle


Thinking more about the whole area of consumer lifecycle I have been doing some research and come across the following:


http://en.wikipedia.org/wiki/Customer_lifetime_value


http://www.whartonsp.com/bookstore/product.asp?isbn=0131428950&rl=1


http://www-stat.stanford.edu/~saharon/papers/ltv.pdf


http://hbswk.hbs.edu/item.jhtml?id=1436&t=marketing


I think that CLV can be split into Customer retention and Customer attention, Customer attention data is the really important part and actually is more important than BI.


There will be a number of companies setting up in the Customer Intelligence space rather than the Business Intelligence space.


I also think that CLV misses some of the closeness and interactivity of the Consumber Lifecycle (CL). CL is going to heavily impacted by Web 2.0 and will be the big growth area for companies.


 


Comments (2)

  1. Anonymous says:

    This is such a good paper that even though I have blogged about it before I have to bring it up again,…

  2. Anonymous says:


    So after a lot of thought I have come to the conclusion that Dion has really missed the point, along…