Pay-per-Click (PPC) for SMBs #11: Understanding all the KPIs and reporting

Continuing our series of guest posts from Microsoft Advertising adCenter So Shah’s Cars has campaigns, ad groups and keywords. Its ad copy reads like more digestible Shakespeare and it is live on the web. Job done, right? Wrong, Shah’s Cars’ PPC journey has only just begun. Using Microsoft’s Advertising tools you can now follow your…

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Pay-per-Click (PPC) for SMBs #10: Negative match types

Last week Akhila filled you in on how to apply match types and bids to your SMB accounts. The Shah’s Cars account is now ready to go live, but there’s just one more adCenter feature to explore: Negative Keywords. Trust me, it’s all positive when it comes to negatives. Negative keywords are an optional aid…

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PPC for SMBs #8: How to write great ads

Continuing our series of guest posts from Microsoft Advertising adCenter. Our imaginary account for ‘Shah’s Cars’ is now complete with campaigns, ad groups and keywords. Next, we need to write some awesome ads. Writing effective ads that target the right customers can help increase your click-through-rate (CTR) and increase the campaign’s return on investment (ROI)….

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Pay-per-click (PPC) for SMBs #6: How to set up a new Microsoft Advertising adCenter account

Continuing our series of guest blogs from Microsoft Advertising There has never been a better time to start running your search campaigns in adCenter because you can: Easily import your Google and Yahoo! campaigns to Bing using the Microsoft adCenter platform Efficiently promote your business to UK and international markets Control the costs: you only…

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Pay-per-Click (PPC) for SMB #4: Introducing adCenter Desktop

In our previous adCenter post I gave you the basics of adCenter and how you can use it to manage your campaigns, track performance and generate new keywords. This week I’m going to show you how to do all this and more within the adCenter Desktop, an application that can be installed on your computer…

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Pay-per-click (PPC) for SMB #3: An introduction to adCenter

Continuing our series of guest posts from Microsoft Advertising adCenter on how to get started with online advertising; you can view the whole series here. This week we focus on adCenter. If you’ve been following our recent series of blog posts you should be up to speed with the basics of PPC search and the…

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Pay Per Click (PPC) for SMB # 2 - An Introduction to Bing

Albert Einstein pointed out before a search engine even existed that “Information is not knowledge.” Information is, in broad terms, facts or data. On the other hand, knowledge is information or opinions of value. Confusing the two is a major mistake. You want knowledge that leads to action, and that is why Microsoft set about…

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Pay-per-click (PPC) for SMBs #1: Paid and organic search

For SMBs, search and online advertising can be a bit intimidating. Every organisation wants to be top of the list in search engine page results, but many people aren’t sure how to go about it. In this series of step-by-step articles on paid search (first published on the Microsoft adCenter blog) we aim to explain…

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Business given new taste of cookies

Guest post from Intel IT Galaxy blog Cookies. We all use them every day. Or should that be – we are all used by them every day? Those tiny programs that run in our browser and do everything from set our preferences for different websites, as well as help track our movement across the web…

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