Pay-per-click (PPC) for SMBs #7: How to find keywords

Finding Keywords via the adCenter Desktop Tool First up, open your adCenter desktop tool (download here if you haven’t got it yet!) and hit the research tab, located top left… Once in you’ve got four options which will help you with keyword generation; ‘Similar Keywords’, ‘Extracted Keywords’, ‘Category Keywords’ and ‘Frequent Keywords’. Similar Keywords This…

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Pay-per-click (PPC) for SMBs #6: How to set up a new Microsoft Advertising adCenter account

Continuing our series of guest blogs from Microsoft Advertising There has never been a better time to start running your search campaigns in adCenter because you can: Easily import your Google and Yahoo! campaigns to Bing using the Microsoft adCenter platform Efficiently promote your business to UK and international markets Control the costs: you only…

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Pay Per Click (PPC) for SMB Part 5: The Microsoft Advertising Intelligence Tool

Continuing our series of guest posts from Microsoft Advertising You’re just about to start your first search campaign for Shah’s Cars, advertising your new car insurance product, but you have no idea what the average CPC is, what the seasonality looks like, what your typical audience is and you want to go live as soon…

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Pay-per-Click (PPC) for SMB #4: Introducing adCenter Desktop

In our previous adCenter post I gave you the basics of adCenter and how you can use it to manage your campaigns, track performance and generate new keywords. This week I’m going to show you how to do all this and more within the adCenter Desktop, an application that can be installed on your computer…

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Pay-per-click (PPC) for SMB #3: An introduction to adCenter

Continuing our series of guest posts from Microsoft Advertising adCenter on how to get started with online advertising; you can view the whole series here. This week we focus on adCenter. If you’ve been following our recent series of blog posts you should be up to speed with the basics of PPC search and the…

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Pay Per Click (PPC) for SMB # 2 - An Introduction to Bing

Albert Einstein pointed out before a search engine even existed that “Information is not knowledge.” Information is, in broad terms, facts or data. On the other hand, knowledge is information or opinions of value. Confusing the two is a major mistake. You want knowledge that leads to action, and that is why Microsoft set about…

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