PPC for SMBs #8: How to write great ads

Continuing our series of guest posts from Microsoft Advertising adCenter. Our imaginary account for ‘Shah’s Cars’ is now complete with campaigns, ad groups and keywords. Next, we need to write some awesome ads. Writing effective ads that target the right customers can help increase your click-through-rate (CTR) and increase the campaign’s return on investment (ROI)….

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Pay-per-Click (PPC) for SMB #4: Introducing adCenter Desktop

In our previous adCenter post I gave you the basics of adCenter and how you can use it to manage your campaigns, track performance and generate new keywords. This week I’m going to show you how to do all this and more within the adCenter Desktop, an application that can be installed on your computer…

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Pay-per-click (PPC) for SMB #3: An introduction to adCenter

Continuing our series of guest posts from Microsoft Advertising adCenter on how to get started with online advertising; you can view the whole series here. This week we focus on adCenter. If you’ve been following our recent series of blog posts you should be up to speed with the basics of PPC search and the…

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Pay Per Click (PPC) for SMB # 2 - An Introduction to Bing

Albert Einstein pointed out before a search engine even existed that “Information is not knowledge.” Information is, in broad terms, facts or data. On the other hand, knowledge is information or opinions of value. Confusing the two is a major mistake. You want knowledge that leads to action, and that is why Microsoft set about…

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Pay-per-click (PPC) for SMBs #1: Paid and organic search

For SMBs, search and online advertising can be a bit intimidating. Every organisation wants to be top of the list in search engine page results, but many people aren’t sure how to go about it. In this series of step-by-step articles on paid search (first published on the Microsoft adCenter blog) we aim to explain…

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What did we learn today about the future of search?

  Guest post by Steve Clayton Today’s Farsight 2011 event titled Beyond the Search Box didn’t turn out quite as planned – a wee story at the beginning of the day put the cat amongst the pigeons – but eventually we did get to talk about the future of search. Read on for a snapshot…

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Free online training on SharePoint 2010 Enterprise Search & FAST Search Server for SharePoint

Guest post by Tom Mertens The following Microsoft SharePoint 2010 Enterprise Search training courses provide a series of hands-on labs, presentations, and videos that demonstrate how to enable high-end enterprise search with Microsoft SharePoint Server 2010 for Search and Microsoft FAST Search Server 2010 for SharePoint. SharePoint 2010 Enterprise Search IT Professional Training Learn about…

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