My buddy John Baker sent an interesting article out the other day about how we are address concerns in the marketplace around Windows Vista and what are some thoughts about the Apple Ads. I thought these where two interesting statements that Brad Brooks, Corporate Vice President, Windows Consumer Product Marketing, made at the Worldwide Partner Conference in Houston:
"You thought the sleeping giant was still sleeping, well we woke it up and it’s time to take our message forward," Brooks said. "We’ve faced these challenges before, and we’re going to solve them again. There’s a conversation going on in the marketplace today and it’s just plain awful. We’ve got to get back on the front foot."
and I think this next one really indicates we have dropped the gloves:
"We’ve got a pretty noisy competitor out there," Brooks said of Apple whose "I’m a Mac… and I’m a PC," commercials criticize Windows Vista. "You know it. I know it. It’s caused some impact. We’re going to start countering it. They tell us it’s the iWay or the highway. We think that’s a sad message. Software out there is made to be compatible with your whole life."
As I have posted before: Finally someone gets it about the PC vs. Mac commercials you know those commercials drive me nuts. I am glad to hear that we are going to counter some of the messaging out there. I also like the article because it is not just about taking the gloves off, but also about us taking accountability for Windows Vista.
Take a look at the full article here and let me know what you think: