Finally someone gets it about the PC vs. Mac commercials


Mac-v-PC-SouthPark_270x176I started writing this post to help drive awareness over some of my mild frustration with the Mac vs. PC commercials.  While during the process of writing this post about Time Machine and Shadow Copy, a friend of mine, thanks Dave, sent me this great article, which I think sums my thoughts up nicely at the end: "But if you’re a PC user, these ads are more likely to irritate you than convert you.".  I think I fall squarely into that category.  Check out the full article here:

Mac Attack Apple’s mean-spirited new ad campaign 

In general I think I most likely like everyone else when these commercials came out, I smiled and laughed.  Initially the campaign seemed to be yet another well executed and brilliant marketing effort from Apple.  However, recently the commercials seem to be not focusing on accurately conveying the technology.  I am sure that is probably the point but being a technologist, I felt compelled to write this post.  :-)  Specifically the ad that pushed me into writing was one of the recent ones, with the multiple copies of Justin Long.  The ad was focusing on a new feature called Time Machine.  I am not bashing or doubting the functionality of Time Machine.  Although my buddy Keith has a thing or two to say about time machine:

Time Machine crashed my Mac 

Rather I am writing this post to let you know about something that was left out from the PC side.  Windows Vista has built-in features called Shadow Copy, which and Complete PC, which in my opinion are very comparable to Time Machine.  What I find is even more fun about the technologies, is that the concept of Shadow Copy has been around for years, even though in early versions it was network based, very effective for shares.  As a matter of fact I did a quick screen cast on Windows Vista’s shadow copy:

Windows Vista Product Guide screencast – Shadow Copy

Additionally Shadow Copy and the underlying technologies became their own product, Data Protection Manager (DPM), that is designed to help protect the enterprise.  I am sure my buddy Jason would love to talk to you about that.  DPM is such a great product to help protect data in the enterprise.  
As a matter of fact it just won an award (congrats Jason!):

DPM 2007 awarded "Product of the Year" for protecting Virtualized Environments 

Okay so now that is off my chest.  :-) 

Thanks for reading and I am very interested in what you think, please comment. 

Happy Friday.

Comments (5)

  1. ye110wbeard says:

    I’ll byte on this one.

    I’ve never been a huge fan of "half truth" ads.  Let’s be honest.   For once Apple.  Give the truth 100%

    Mac’s don’t get viruses.

    RIGHT.

    Define a virus to me.  Most basic version.

    It’s code.   A trojan is the simplest form of virus.   Say one thing to you up front and do something completely different in the back.

    Heck we had viruses on the Commodore 64!  (Trojan game that when you ran it, formatted the floppy disk)

    You keep hearing "Microsoft doesn’t innovate" but what is a Mac OS X?  Unix with "X" Windows.  Sorry last time I checked Unix was around WELL before Apple.   Using a BSD file system is not innovating.

    No matter.  I ranted on this a while back.  It’s just getting me worked up before work and I’ve got an overflowing plate today.   Here, read if you want or port it to /dev/null.

    http://ye110beard.spaces.live.com/blog/cns!952F95CB5DE3F349!151.entry

    But they are a fun watch if not irritating.  I’ll grant them that… 🙂

  2. ye110wbeard says:

    Ahhh DPM 2007!  Dying to use that.  Just had to Implement 2006.   Loved it.  I’m hoping the few drawbacks I found are cleared out in DPM 2007.

    64 Maximum entries per "Shadow" (Same as shadow copy, but if I’m wrong point out how to change that!  I’d LOVE to go WAAAAAAY in the past)

    In ability to deselect for shadowing specific subfolders.   I would love to "Shadow" a system using DPM and simply say DON’T Shadow Sysvol and Netlogon (Like Ntbackup can).

    Other than that?  LOVE IT.  The software is sweet!

  3. Keith Combs says:

    TimeMachine Update: Stardate 1/25/2008.

    It appears that the TimeMachine target I was using (a 300GB SATA disk) was failing or getting ready to fail.  It is now officially dead and buried.

    Which brings us to a question…  Should the code in TimeMachine and OS X for that matter have shielded the OS and user from such an event?  

    Lets keep in mind it cratered the OS and would be comparable to a bluescreen stop in Windows, not that we’ve ever had that happen in Windows.

    See?  Software is hard!!!

  4. RdS says:

    what was sean talking about above. microsoft doesn’t innovate, just copies technology and is years behind in that. what are you trying to say about apple on top of linux? lets talk about windows/vista on top of DOS! i’ll take linux/unix any day of the week. if you want to talk about current operating systems, lets chat about vista. what a flop! how many people have migrated to vista? how many people have migrated to leopard? millions with no problems. leopard is so far advanced over vista it isn’t even close. you indicate that mac os x is unix with ‘x’ windows. you have no clue what x windows is. x windows gives you a command line interface or allows you to run a gui program. get a clue on current technology. as far as the mac/pc commercials, i guess the truth hurts.

  5. Anonymous says:

    My buddy John Baker sent an interesting article out the other day about how we are address concerns in