Today I noticed that Steve Clayton has changed his Display Name for Windows Live Messenger, it now includes an unusual looking icon so I thought I might do some more investigation to figure out what is was all about.
The Windows Live Messenger team have set up a scheme whereby you simply add a small piece of code to your display name and everytime you speak to someone in the US, a small piece of advertising revenue is donated to your chosen cause.
Currently, it only works for the US but I am sure they will branch out into other geographys as soon as they can. Until then, feel free to add the code to your display name and spread the word …. or icon rather !