The way people shop has changed considerably in recent years. These days, people comparison shop on the go, receive promotional deals at their fingertips, and all get the information they need to make buying decisions in near real time.
If you are in the retail business, you need to get ahead of the curve and meet your customers where they are. You need to master every tool that offers you an edge in a hyper competitive marketplace. Customer experience is the name of the game, and retailers must address the digital disruption caused by new technologies – both in the virtual world and at brick and mortar stores. Retail executives are feeling the pressure of keeping up during these challenging times – in a Microsoft survey of 100 executives, it was no surprise that 73 percent said that the retail marketplace is changing, with 40 percent noting that the pace of change is rapid.
Cloud-based data analytics can help retailers anticipate product trends, forecast consumer demand, and create individualized experiences that build greater customer loyalty and boost sales.
Microsoft Advanced Analytics allows retailers to use all available data to get a deeper understanding of their targeting strategy, optimize lead generation tactics, and improve customer experience. Retailers can embrace digital disruption, using it to create tailored product recommendations and offers that send customers to their storefronts, real or virtual.
To help retail businesses make more informed decisions, we have a free white paper you can download, Retail Insights: Harnessing the power of data.
Once you’ve read the white paper, do join us for a free webinar on Empowering Your Retail Business with Advanced Analytics. The webinar is on Thursday, February 16th, 2017 at 10:00AM Pacific / 1:00PM Eastern.
During the webinar, Shish Shridhar, Retail Industry Solutions Director at Microsoft, and Kuber Sharma, Product Marketing Manager for Advanced Analytics and Machine Learning at Microsoft, will share real-world customer examples of business success through data analytics, and explore how businesses can get started on their own transformation.
Register for the webinar here or by clicking on the above image. We hope to see many of you there!
CIML Blog Team